Direct mail has always delivered results; now it delivers insight, too.
Cascade SmartMail+ connects physical mail with digital tracking and online retargeting: every mailpiece becomes a trackable touchpoint. With a real-time dashboard, you can see who's engaging, when they respond, and how they convert. And it doesn't stop there: with digital retargeting, your message stays front and center across social media and display ads.
In your dashboard, you can track:
- Mail delivery
- Mail receipt
- Website visits from mail recipients
- Response rates
- Conversion
SmartMail+ Successes
SmartMail+ is already a helpful tool across industries:
- Financial Services Regional bank + mortgage refinancing offers → higher conversions compared to mail-only campaigns
- Higher Education University open house promotion with retargeting → Increase in attendance over traditional mail
- Healthcare Appointment reminders + digital confirmations → reduction in no-shows
- Entertainment Event announcements + schedules → higher attendance rates and ticket sales
What Other Campaigns Can I Use SmartMail+ For?
The possibilities are truly endless! You can also track ROI for:
- Upcoming sales promotions or product launches within your retail business
- Spreading the word about your non-profit organization's upcoming fundraiser
- Introducing your new restaurant to the neighborhood
With Cascade SmartMail+, you can finally know which mail pieces are driving ROI. Contact us today to start your next Cascade SmartMail+ campaign!
