Reach and Engage
Catalogs are a great way for businesses to reach and engage with their target audience because they provide a tangible piece of print media that can be felt, flipped through, and saved for future reference. This interaction between the physical catalog and the consumer creates a meaningful connection, increasing the likelihood that the consumer will remember the brand and its offerings, and engage with them further in the future. Studies have shown that direct mail, including catalogs, brochures, and promotional items moves more customers to make purchasing decisions than online marketing alone.
Educate About Product Offerings
Catalogs are a persuasive marketing tool because they educate consumers about product offerings and allow consumers to visualize the products or services being offered in a vivid way. Catalogs are most successful when they present products or services in a visually appealing, aspirational, yet attainable way. In other words, catalogs work best when they can convince consumers that making a purchase will enhance their lifestyle or make their life more enjoyable. Because consumers typically peruse catalogs in their homes, a connection is formed between the products being offered and the place where those products will be used, and consumers can then easily visualize themselves using the catalog’s product offerings in their homes.
There are many benefits to creating a catalog mailing campaign. Firstly, catalog mailings can be focused on specific demographics and targeted at those that are most likely to make a purchase. Secondly, catalogs can be seasonal and can reach consumers to coincide with seasonal weather, events, and holidays. Just when consumers are actively searching for gifts or experiences to match the season, a catalog can arrive that takes advantage of this period of need. During these periods, consumers also love to take advantage of a printed catalog’s shareability. This sharing of holiday gift ideas expands the reach of catalogs significantly.
Want more information about developing, printing, and mailing a catalog for your business or company? Visit our contact page or send us an email at info@cascadeprintmedia.com to learn more about creating a compelling catalog or direct mail campaign!
Sources:
https://blog.psprint.com/marketing-printing/how-much-does-catalog-marketing-really-cost/
