How Color Psychology Impacts Your Printed Materials
Have you ever wondered what colors tend to have customers reaching for one product over another? Or how the palette of your reception area leaves your guests feeling? Color impacts perception, both visual and emotional, and can be used to your brand’s advantage. Here’s a list of how your palette may influence your audience:
Red
Red has been shown to both speed up and intensify our reactions, making it ideal for fast and energetic visual communication. Positive traits associated are power, passion, energy, and excitement. It is often used in advertising for clearance sale tags, and stop signs to capture attention quickly.
Orange
The color of autumn leaves and pumpkins, orange is often associated with feelings of warmth and food. Its balance of red and yellow also lend use to drawing attention, but invoking a feeling of value with customers – making it a great choice for vouchers or coupons.
Yellow
Yellow, like red, is a color with a long wavelength and is often used as an attention-grabbing hue – such as for traffic signs or post-it notes. It is linked to feelings of optimism, happiness, and creativity.
Green
Green is the easiest on our eyes due to wavelength on the light spectrum, and thus it is associated with rest and calmness. We also associate it with nature and growth – brands that are eco-conscious could also be simply be referred to as being “green”.
Blue
Blue is another color associated with nature (think clear sky and calm waters), but it also evokes customer perception of trustworthiness. It’s no wonder that 33% of brands use it as a primary color in their branding packages!
Purple
Due to its uncommon appearance in nature and the historical rarity of natural purple pigments – like Tyrian purple—purple is a color associated with royalty, luxury, and sophistication.
Do the colors in your printed marketing materials convey the message you want to communicate to your customers? Contact our Launchpad design team today to perfect your palette!
