The Numbers Speak for Themselves: ROI of Fleet Graphics

The Numbers Speak for Themselves: ROI of Fleet Graphics

Education, Marketing, Tips and Tricks, Vehicle Wraps

It’s not just about looking cool or making your vehicles stand out. There’s hard data showing the real-world impact of vehicle advertising. Check out these impressive statistics:

  • 96% of people surveyed say they notice vehicle wraps. That’s a huge audience, and it’s even more impactful considering the high visibility of vehicles on the road.
  • Increased recall rate: The OAAA reports that 1 in 3 people will remember the brand they saw on a vehicle, with 98% of them saying they notice the message when the vehicle is in their area.
  • Cost-per-impression: Fleet vehicle wraps cost less than $0.03 per thousand impressions. In comparison, TV ads can cost up to $30 per thousand impressions, making vehicle wraps a very cost-effective way to generate massive exposure.
  • Conversion impact: Studies have shown that businesses with vehicle advertising see up to a 15% increase in revenue from the added brand exposure. For businesses that rely on local customers or serve a specific geographical area, fleet advertising is an essential tool for growth.

 

Real-Life Examples: Success Stories from the Road

Many businesses across industries have successfully harnessed the power of fleet advertising. Take FedEx for example—its fleet of delivery vehicles is covered in eye-catching graphics, making sure their brand is visible everywhere they go. In fact, FedEx has been a leader in this space for years, using vehicle wraps as a core element of its marketing strategy.

Another example comes from the Plumbing & HVAC industries. Many service-based companies, from plumbers to HVAC techs, utilize their fleet vehicles as branding tools. With a consistent brand presence on their vehicles, these companies increase their visibility within their communities and attract more customers simply by being on the road.

Vehicle Wrap Care and Maintenance (Commercial Fleets)

Vehicle Wrap Care and Maintenance (Commercial Fleets)

Education, FAQ, Tips and Tricks, Vehicle Wraps

Wrapping your commercial vehicle is one of the most effective forms of outdoor advertising. To protect that investment and maintain a strong brand impression, follow the care and storage guidelines below.

Cleaning and Care

Hand-washing is the preferred method for wrapped vehicles. Use a soft cloth or sponge with a nonabrasive cleaner to avoid scratching the vinyl or lifting edges. Rinse thoroughly after each wash to remove all soap residue.

If pressure washing is necessary due to vehicle size, use the lowest effective setting (generally 800 psi). Hold the nozzle 14 inches from the surface, keep the spray at a 45-degree angle, and use a steady sweeping motion. Do not pressure wash over loose edges, seams, or any areas that appear to be lifting.

With proper care, a vinyl wrap typically lasts 5-7 years on a lightly used vehicle. Because the wrap represents your business around the clock and helps protect the vehicles original paint, routine cleaning and prompt attention to minor issues can significantly extend its appearance and service life.

Storage

UV exposure can shorten the life of a vehicle wrap. Whenever possible, park in shaded areas or under covered parking to protect the graphics from sun and weather. Prolonged exposure can cause fading, cracking, or edge lift and may reduce the wraps lifespan by 3-4 years.

https://www.indyautographics.com/2023/02/10/3-types-of-wrap-damage-to-watch-for/

When to Contact Your Installer

If you notice imperfections such as lifting edges, bubbles, or peeling on a newly wrapped vehicle, contact your installer as soon as possible. Many issues can be corrected when addressed early; waiting may allow dirt and moisture to spread under the film, increasing the likelihood of permanent damage and more extensive repairs.