Education, Marketing, Tips and Tricks, Vehicle Wraps
It’s not just about looking cool or making your vehicles stand out. There’s hard data showing the real-world impact of vehicle advertising. Check out these impressive statistics:
- 96% of people surveyed say they notice vehicle wraps. That’s a huge audience, and it’s even more impactful considering the high visibility of vehicles on the road.
- Increased recall rate: The OAAA reports that 1 in 3 people will remember the brand they saw on a vehicle, with 98% of them saying they notice the message when the vehicle is in their area.
- Cost-per-impression: Fleet vehicle wraps cost less than $0.03 per thousand impressions. In comparison, TV ads can cost up to $30 per thousand impressions, making vehicle wraps a very cost-effective way to generate massive exposure.
- Conversion impact: Studies have shown that businesses with vehicle advertising see up to a 15% increase in revenue from the added brand exposure. For businesses that rely on local customers or serve a specific geographical area, fleet advertising is an essential tool for growth.
Real-Life Examples: Success Stories from the Road
Many businesses across industries have successfully harnessed the power of fleet advertising. Take FedEx for example—its fleet of delivery vehicles is covered in eye-catching graphics, making sure their brand is visible everywhere they go. In fact, FedEx has been a leader in this space for years, using vehicle wraps as a core element of its marketing strategy.
Another example comes from the Plumbing & HVAC industries. Many service-based companies, from plumbers to HVAC techs, utilize their fleet vehicles as branding tools. With a consistent brand presence on their vehicles, these companies increase their visibility within their communities and attract more customers simply by being on the road.
Marketing, Vehicle Wraps
Constant Visibility
Unlike static billboards or print ads that stay in one place, fleet vehicles are constantly on the move. From business trips to deliveries and service calls, your vehicles hit the road, providing exposure in multiple locations, at different times of the day, and to diverse audiences. This kind of visibility can be incredibly valuable, especially in areas where you may not have physical signage or storefronts.
Cost-Effective Advertising
Compared to other traditional forms of advertising, such as TV commercials, radio ads, or print media, vehicle wraps are relatively inexpensive and provide long-term value. The initial investment for a vehicle wrap or graphic is affordable, and unlike digital ads that require continual spending, vehicle wraps last for years, providing ongoing exposure without a recurring cost.
High Frequency, Low Cost
According to a study by the Outdoor Advertising Association of America (OAAA), vehicle wraps generate 70,000 to 100,000 impressions per day. This level of exposure comes at a fraction of the cost of other advertising channels, and it’s all while your team is simply going about their daily tasks.
Targeted Local Marketing
For businesses that primarily operate locally, fleet graphics can be particularly effective. Whether you’re serving a specific neighborhood or running errands across town, your vehicles become walking (or driving) advertisements in the areas that matter most to your business. Local businesses can use fleet wraps to reinforce their presence in specific markets and increase brand recognition.
Mobile Flexibility
Unlike billboards or print ads that are fixed in one location, fleet vehicles can be repositioned and placed in high-traffic areas to maximize visibility. Whether parked in front of a popular venue or cruising down a busy highway, you have the flexibility to place your “billboard” exactly where it’s most likely to reach your target audience.
Contact us today and let’s get your marketing strategy on the road!
Education, FAQ, Tips and Tricks, Vehicle Wraps
Wrapping your commercial vehicle is one of the most effective forms of outdoor advertising. To protect that investment and maintain a strong brand impression, follow the care and storage guidelines below.
Cleaning and Care
Hand-washing is the preferred method for wrapped vehicles. Use a soft cloth or sponge with a nonabrasive cleaner to avoid scratching the vinyl or lifting edges. Rinse thoroughly after each wash to remove all soap residue.
If pressure washing is necessary due to vehicle size, use the lowest effective setting (generally 800 psi). Hold the nozzle 14 inches from the surface, keep the spray at a 45-degree angle, and use a steady sweeping motion. Do not pressure wash over loose edges, seams, or any areas that appear to be lifting.
With proper care, a vinyl wrap typically lasts 5-7 years on a lightly used vehicle. Because the wrap represents your business around the clock and helps protect the vehicles original paint, routine cleaning and prompt attention to minor issues can significantly extend its appearance and service life.
Storage
UV exposure can shorten the life of a vehicle wrap. Whenever possible, park in shaded areas or under covered parking to protect the graphics from sun and weather. Prolonged exposure can cause fading, cracking, or edge lift and may reduce the wraps lifespan by 3-4 years.
https://www.indyautographics.com/2023/02/10/3-types-of-wrap-damage-to-watch-for/
When to Contact Your Installer
If you notice imperfections such as lifting edges, bubbles, or peeling on a newly wrapped vehicle, contact your installer as soon as possible. Many issues can be corrected when addressed early; waiting may allow dirt and moisture to spread under the film, increasing the likelihood of permanent damage and more extensive repairs.
Marketing, Vehicle Wraps
Let’s do some quick math. One wrapped vehicle. Up to 70,000 impressions per day. One-time investment. No monthly ad spend. No bidding against competitors. No algorithm deciding whether people see it.
Seventy. Thousand. Impressions. Daily. We’ll give you a moment.
Your wrapped truck doesn’t clock out. It doesn’t take sick days. It’s marketing your business every single mile.
The Hardest Working Employee You’ve Never Had to Pay
Every time your vehicle pulls into a neighborhood, parks outside a job site, sits in a parking lot, or drives down a main street — it’s working. It’s building brand recognition with exactly the kind of people who live and work where you do business.
For service businesses especially — contractors, landscapers, HVAC companies, delivery fleets, mobile services — a wrapped vehicle isn’t just nice to have. It’s one of the smartest marketing investments you’ll ever make.
Full Wraps, Partial Wraps, Fleet Graphics — We Do It All
Whether you’ve got one van or fifty trucks, we design and install vehicle graphics that make people look twice. Bold, on-brand, and built to last through weather, washing, and everything the road throws at them. And because we handle design in-house, your wrap will actually look good — not like someone slapped a logo and a phone number on a white panel and called it a day. (We’ve all seen those. We don’t do those.)
Ready to turn your fleet into a rolling billboard?
Let’s wrap something. Your future customers are already driving past, let’s make sure they notice you.
Eco-Friendly, Marketing, New, Print Marketing, Vehicle Wraps
In the bustling streets of today's cities, every vehicle presents an opportunity to make a statement and leave a lasting impression. For businesses seeking to elevate their brand visibility and capture the attention of potential customers, vehicle fleet graphics emerge as a powerful tool in their marketing arsenal. Vehicle graphics can transform ordinary vehicles into rolling billboards, amplifying brand presence, and driving business growth.
Mobile Branding on the Move
Picture a fleet of vehicles adorned with vibrant graphics, each bearing the company logo, colors, and key messaging. These mobile billboards not only serve as a visual representation of the brand but also act as ambassadors, extending reach far beyond traditional advertising channels. Whether navigating city streets or parked in busy locations, branded vehicles command attention, sparking curiosity and conversation among passersby.
Cost-Effective Marketing Solution
Unlike traditional advertising mediums that require recurring investments, vehicle fleet graphics offer a one-time expense with long-term benefits. Once applied, these graphics continue to promote the brand 24/7, reaching diverse audiences across different demographics and geographic locations. With a relatively low cost per impression compared to other forms of advertising, vehicle graphics deliver exceptional ROI, making them a cost-effective solution for businesses of all sizes.
Localized Targeting and Increased Reach
One of the key advantages of vehicle fleet graphics is their ability to target specific geographical areas and demographics with precision. Whether it's a local delivery service or a nationwide brand, customized graphics can be tailored to resonate with the target audience, driving engagement and brand recall. By strategically deploying branded vehicles in high-traffic areas or at local events, businesses can maximize their visibility and connect with potential customers on a personal level.
Cost- Efficiency and Control
Beyond streamlining operations, company stores offer cost-saving benefits through bulk ordering and centralized procurement. By negotiating favorable rates with suppliers and leveraging economies of scale, Cascade Print Media can help your business optimize your spending while maintaining quality standards. Moreover, implementing approval workflows and spending limits within the company store platform enables tighter control over expenses, preventing unauthorized purchases and budget overruns.
Versatility and Customization
Vehicle fleet graphics offer unparalleled versatility and customization options, allowing businesses to tailor the design to their unique brand identity and objectives. From full wraps that completely transform the vehicle's appearance to partial wraps and decals that accentuate specific features, the possibilities are endless. With the guidance of experienced graphic designers, businesses can unleash their creativity and craft eye-catching designs that captivate audiences and reinforce brand messaging.
In an era where competition is fierce and capturing consumer attention is paramount, vehicle fleet graphics emerge as a potent marketing tool for businesses looking to stand out from the crowd. By transforming ordinary vehicles into mobile billboards that promote brand visibility, drive engagement, and convey professionalism, businesses can unlock new avenues for growth and leave a lasting impression on customers wherever they go.
At Cascade Print Media, we specialize in creating captivating vehicle fleet graphics that elevate brands and amplify their presence on the road. Partner with us to unleash the power of vehicle graphics and drive your business forward in style. Contact us to turn your fleet into a rolling showcase of your brand identity and unleash its full potential on the streets!
Eco-Friendly, Marketing, New, Print Marketing, Signs, Vehicle Wraps
Did you know that over 16,000 cars see your car on average, per day? Imagine if you had vehicle graphics or car magnets on your car to promote your business. That is over 16,000 pairs of eyes seeing your business, all by just driving to work, or grabbing a cup of coffee. Talk about a great investment! Not everyone is always ready to make the leap to full car graphics. While car graphics help protect your car for the most part, they can be an investment and not meant to be removed for a few years. If you want a way to promote your business or product on the road only at certain times, or change your offer seasonally, car magnets are the way to go!
3 reasons to switch to car magnets today:
They are transferable:
If you are constantly switching cars or have only certain hours or locations you want to advertise, car magnets are perfect. You can remove them as needed depending on the commute or hours that you are driving. This is great for a small family business where different cars are used at different times. You often see these used by real estate agents or individual house keepers who use their car for both personal and professional uses.
They last for a long time:
Car magnets usually last for a few years, if not longer. Similar to full or partial vehicle graphics, car magnets usually last a few years. This means that if you have information that rarely changes, such as email, phone number and other contact information, car magnets are a great solution! You can use them time and time again, without having to worry about wear and tear or replacing them after just a few uses.
They are interchangeable:
Do you have a seasonal special you like to promote or certain items you like to bring awareness to depending on weather or time of year? Car magnets are a great way to do this! They allow for you to change out your offerings with a quick change of the magnet! This is also a great way to attract employees and increase overall brand recognition.
Car magnets are a low cost way to promote your brand, special offers, and overall brand visibility. With the number of drivers on the road today, it is easier than ever before to get the word out about your brand and product offerings. Contact us today, we would love to help!
