print marketing Archives - Page 2 of 7

Flyer Printing – Helping Your Message Stand Out

Marketing, Print Marketing, Uncategorized

Custom flyers are a great way to share your company’s message with a wider audience. Whether you’re using them in your business or handing them out at events, flyers have an excellent ability to grab a potential customer's attention and entice them to use your services.

Popular Uses of Flyers

Flyers are generally used to entice customers. It gives them something tangible to remind them of services or options your company can offer them and helps encourage them to follow-up at a later date. Some popular uses of flyers include the following:

Detailing Services and Products – Flyers are a great way to show off or introduce new services and products your company can provide.
Promoting Specials – When you’re having a sale or promoting an offer, a flyer is an excellent way to help spread the word to prospective clients.
Event Promotion – Whether promoting a play, a gig, or a vendor market, flyers are a great way to put information in front of potential customers to get them to stop by and help boost foot traffic for the event.

a set of six hands all in a circle, each one is holding a blue printed ticket inwards to form a circle

Ways to Make Your Flyers Stand Out

Part of getting noticed is ensuring your flyers stand out among the many that customers may receive. Catching their eye and sparking their interest will help them read the contents instead of simply throwing them away.

Use High Resolution Images – Most people are visual by nature so using crisp eye-catching images will help catch their attention long enough for them to read the flyer. Ensuring your graphics are as good of a quality as the overall printed piece helps convey and cement your company’s professional image.
Use High Quality or Unique Paper – Using quality papers helps your message stand out. If budget concerns limit you to black and white printing, try using a colored stock to draw the customers’ attention. If your design uses full-color images, then printing them on a glossy paper will help them pop even more.
Make the Information Clear – While flyers can be used for marketing purposes, they are primarily used to deliver focused and specific messages to potential clients. Try not to get caught up in providing too much information. The goal is to get them to visit your business. You or your employees can fill them in on any minutia once they arrive at the business. If there’s too much text, the customer may not take the time to read the piece at all.

If you are looking for an experienced printer who understands your project needs and can produce high quality pieces to fit any budget contact Cascade Print Media today.

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(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Choosing the Right Image for Your Print Job

Marketing, Print Marketing, Signs, Tips and Tricks

How will you know if the logo image you have placed on your business card file is going to print clearly, rather than blurred or grainy around the edges?

The first thing you can check is the DPI, or Dots Per Inch. This is a measurement of how tightly the printer lays down ink in a 1 inch square. With a high DPI, details are sharp and colors are rich in contrast. 300 DPI is considered the standard for most print jobs, but can be higher the larger the format is.

Resolution also plays a major role in how well an image will appear in print. This is the pixel dimensions of an image on-screen. The closer it is in size to your project’s cut size, the more accurately it will print. It is always better to start with a large image and scale it down for print than it is to start with a small image and blow it up for print!

When choosing an image file type for your print job, there are many factors at play! Should it be a .jpeg or .png? Whether it’s a logo, photograph, or other digital asset, our team of experts can help you make a selection tailored to your specific print needs.

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Ways to Maximize Business Cards

Marketing, Tips and Tricks

Business cards are an excellent tool to have at your disposal. Having all your important information in one easy to share format is fantastic. However their shape and size make them perfect for a wide variety of uses that go beyond just a contact card and we are going to show just a few of the many ways the shape can be utilized to grow your brand.

Membership and Loyalty Cards

If your business has a membership program then having exclusive cards is an excellent way to make your clients feel special and help you stand out from the competition. With a slight tweak to the graphics and these same cards can be used as loyalty cards encouraging repeat business by allowing employees to stamp or punch the cards as needed. Standard sized cards are the perfect shape to easily slip into a wallet or purse and Cascade Print Media offers a range of heavier paper stocks to help them last longer along with different finishes and stock choices depending on their use.

photo of person putting thank you card in a product marketing box

Product Inserts

If your product has special instructions or care needs, using a custom card to create an insert is an excellent way to go. QR codes are easy to add, taking your customers directly to the respective product page. Whether tucked inside an online order, added to a bag during checkout or simply handed out as needed, these cards are a perfect way to keep your clients informed about their new purchases.

More Choices Still

Other great uses for cards include appointment reminders for businesses such as dentists or salons. The shape and size also lend themselves well for use as custom jewelry display cards or pin backers.

photo of person holding various printed materials

You can of course mix and match any of the above options. Maybe a thank you card on the front side with back side containing care instructions and a QR code linking to a webpage. With custom art the possibilities are endless. Contact Cascade Print Media today and let us show you some of the many options to help fit your vision and business needs.

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Varnishes and How They Work

Marketing, Print Marketing

Varnish is a clear coating that is applied during the printing process that coats the sheet and protects the pieces against scuffing, fingerprints and helps enhance the colors for a more vibrant overall appearance. It is important to note that varnish can cause issues if you are mailing or later imprinting information on your piece, in this case you will use a knockout, where varnish is not coated in the areas of future imprinting.

Gloss varnish – this varnish is applied to help colors pop, it can be used over the entire sheet, or in specific areas to help images and colors be more vibrant. Although gloss is eye-catching, be aware that in bright lights or in the sun, it can cause glare making your product hard to read.

Satin Varnish – this is a mixture of both matte and gloss varnish, it provides a lighter coating, reduces glare but still allows protection against fingerprints and scuffing.

Matte Varnish – this coating eliminates glare yet still provides protection to your material. Matte varnish is best used with materials with a lot of text making it easier for the audience to read. Matte varnish is often used for menu’s, instructions manuals and other readable materials.

Strike-through Matte – This coating is used to protect your sheet but also provide extra shine to images to help promote your product. The matte varnish is applied to the entire sheet except in areas where the gloss is used for a more impactful effect like images of products or taglines to catch the eye of your consumer.

Not sure where to start with varnish on your next project? We are happy to help! We will walk you through the process, give suggestions and can sometime provide samples for you to compare.

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Maximize Your Visibility: Power of Signage for Outdoor Events

Marketing, Print Marketing, Signs, Tips and Tricks

Maximize Your Visibility: Power of Signage for Outdoor Events

In the world of marketing capturing the attention of potential customers is a paramount goal. Outdoor signage stands out as a potent tool especially for events. Their ability to project your brand message, attract attention effortlessly and ultimately drive foot traffic makes them invaluable for any business looking to make an impact.

Outdoor Strategies

When it comes to outdoor print BIG is the name of the game. This is where Cascade Print Media’s large format printing expertise can come in handy. Our designers can make sure your bold creative vision is properly displayed. Ensuring that your graphics come out crisp and clean for maximum impact.

Here are just a few ways to incorporate outdoor signage into your next event…

A-Boards

While excellent for street advertising they also work great at other venues, helping to attract attention in an easy to set up and portable way. With two inserts a sign you can make sure your message is seen from any angle. Available in a few standard sizes, Cascade can help supply the hardware and sign inserts. With replaceable inserts it’s a breeze to change out your message or have holiday or event specific messages.

Pull-Up Banners

While these excel at indoor events with a little extra preparation they can be used at outdoor events as well. Durable, portable and providing a large area for messaging and company branding there are an excellent large format choice. Designed to be used again and again so no matter what the venue your message will stand strong. When marketing needs change these can be updated. The hardware can be saved and new graphics installed to help reduce overall costs.

Posters and Signs

Whether indoor or outdoor, Cascade Print Media offers a range of media materials for all your signage, POS or retail needs. Available in a range of sizes, including recyclable options, you’re sure to find something that fits your needs. Whether it’s a lightweight one-day use sign, a medium-term use sign on a more durable substrate or something that can withstand harsh outdoor weather year after year Cascade can provide a suitable solution to help get your message across.

Branded Pop-Up Tent

Need to stand out at outdoor or community events? A branded tent will ensure you stand out among the sea of white tents. Whether you’re after simple text branding or a full color tent with custom sidewalls Cascade can help. With a bright and branded tent, you will ensure attention and foot traffic with the added advantage of easy setup and portability.

Partnering with Cascade Print Media can help you harness the potential of outdoor signage and carve out a distinctive space at your next event.

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