Signs Archives - Cascade Print Media

If People Can’t See You, They Can’t Buy From You. Go Bigger.

Promotional Products, Signs, Tips and Tricks, Uncategorized

There are moments in business when you need to own a room. A trade show floor. A grand opening. A retail promotion. A conference. A street corner in a busy neighborhood. In those moments, a tasteful little logo on a name badge isn't going to cut it. Large format signage exists for exactly this purpose: to make sure that when you show up somewhere, everyone knows it. Banners, retractable displays, foam board signs, window graphics, event backdrops — big, bold, impossible to miss.

In a world where everyone's staring at a 6-inch screen, a stunning sign at eye level is practically a superpower.

Trade Shows: You Paid for That Booth. Make It Count

We see it every year: businesses drop thousands on trade show booth fees and then show up with a sad pull-up banner and a tablecloth. Meanwhile, the company two booths over has a full display system, a branded backdrop, and graphics that stop traffic from across the room. Guess who gets more leads.

Large format signage is one of the highest-leverage investments you can make at any event. It signals that you take your business seriously and that you're worth stopping for.

Beyond Events: Signage That Works Every Day

Large format isn't just for special occasions. Exterior building signage, directional wayfinding, retail wall graphics, promotional window displays. The right signage makes your physical presence impossible to overlook, day in and day out. And when your campaign changes? We make it fast and affordable to update your look without starting from scratch.

Ready to show up like you mean it?

Let's design something big, bold, and impossible to walk past. Your audience is already out there — let's make sure they can't miss you.

You’re Paying Rent on That Space. Make It Do Something.

Signs, Tips and Tricks, Uncategorized, Wall, Window and Floor Graphics

Here's a question: what does someone experience when they walk into your space?

If the answer is "a blank wall and some fluorescent lighting," we need to talk. Your physical location is premium marketing real estate. Every customer, vendor, employee, and passerby who interacts with your space is getting an impression of your brand — whether you've intentionally shaped it or not. Wall and window graphics let you take control of that story.

Your space should sell your brand before you say a single word. Is it doing that right now?

Walk In and Know Exactly Who You're Dealing With

Environmental branding — wall murals, branded graphics, mission statements, culture walls — transforms a generic office or retail space into a brand experience. It communicates your values, your personality, and your professionalism the moment someone walks through the door.

It's also, frankly, the kind of thing that makes employees proud to work somewhere. Good vibes. Real impact.

Windows: The Most Underutilized Billboard in Retail

For retail businesses, your front window is one of the most powerful conversion tools you have — and most businesses treat it like it's invisible. A great window display stops foot traffic. It creates curiosity. It brings people in.

Seasonal promotions, new product launches, sales events — window graphics let you update your message quickly and affordably, without a full renovation every time your campaign changes.

Want your space to actually work for your brand?

Let's talk about what's possible. We'll make your walls and windows do the heavy lifting.

Shapes in Sign Design

Marketing, Signs, Tips and Tricks, Uncategorized

Signs above all else are visual communication tools. This means that a sign can convey a multitude of messages, simply from the way that it is designed and created. Aspects of sign design that convey messages include color, size, font style, complexity, and overall shape. These aspects of signage convey more than just a practical message, and allow signs to become a canvas for expression and representation. Specifically, because humans are exposed to shapes throughout our entire lives, shapes can embody deep psychological meaning or connections.

Circle

Because of their symmetry in all directions, circles carry with them an inherent symbolism of unity, community, and interconnectedness. Because circle and oval shapes lack hard edges or sharp corners, signage created in these shapes offer the viewer a feeling of an open embrace. Creating signage in circular shapes offers companies and organizations the ability to connect with their intended audience and convey that they are open and welcoming to all.

Square

Squares have four equal sides, which creates a feeling of stability and balance for the viewer. Psychologically, this shape conveys a sense of trustworthiness, strength, and reliability. Square-shaped signage and logos can create a balance between a logo, brand name, and tagline, by allotting each of these elements a similar spacing and weight within the sign design. For companies intending to communicate dependability and expertise, square shaped signage is a great choice.

Triangle

Triangles give a sign a sense of dynamic direction. This shape can symbolize to the viewer a sense of progression, purpose, and upward movement. Companies looking to convey to their audience that they are innovative, purposeful, and engaged can rely on triangle-shaped signage to embody these properties.

Looking for custom-shaped signage to convey messages about your company to your audience? Reach out to us to share more about your project and allow Cascade Print Media to bring your branding and design ideas to life!

Source: https://houseofsignsco.com/2024/01/03/the-psychology-of-shapes-in-sign-design/

Image Source: https://images.rawpixel.com/image_800/cHJpdmF0ZS9sci9pbWFnZXMvd2Vic2l0ZS8yMDIzLTAxL3JtNDI0LXBmLXVrMS1iYjAxLW1vY2t1cC5qcGc.jpg

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(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Signage Audit Checklist

Marketing, Signs, Signs & Banners, Uncategorized

The new year is almost upon us. But is your signage still stuck in last season?

Before the new year hits, it’s time for a visual checkup. Whether you run a retail store, office building, clinic, or school, your signage says a lot—even when you’re not around.

Here’s how to give your space a quick (but powerful) fall refresh:

Step 1: Do a Visual Walkthrough

Take a literal walk around your space—outside and inside. Check for:

Faded or peeling vinyl
Crooked or sagging signs
Outdated messaging or branding
Old hours, phone numbers, or logos
Seasonal graphics that are... not in season

Step 2: Clean It Up

You’d be amazed what a power wash or simple clean can do for a sign. We can also help with adjusting elements that have faded or scratched over time.

Step 3: Rebrand or Refresh

Has your branding evolved? Are you introducing new promotions, a new service, or even just a new logo? This is your chance to update:

Storefront graphics
Interior wayfinding
Wall murals
Window decals
Event signage

Step 4: Rehang or Replace

Some signs just need better positioning—or stronger hardware. Others? Time to retire and replace. Either way, our team can help you make the swap, no ladder needed.

Let’s Get Your Space Fall-Ready

We’ll help you audit, clean, update, and install signage that’s as sharp as your fall marketing plan.

Want a quick signage audit? Reach out today

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Choosing the Right Image for Your Print Job

Marketing, Print Marketing, Signs, Tips and Tricks

How will you know if the logo image you have placed on your business card file is going to print clearly, rather than blurred or grainy around the edges?

The first thing you can check is the DPI, or Dots Per Inch. This is a measurement of how tightly the printer lays down ink in a 1 inch square. With a high DPI, details are sharp and colors are rich in contrast. 300 DPI is considered the standard for most print jobs, but can be higher the larger the format is.

Resolution also plays a major role in how well an image will appear in print. This is the pixel dimensions of an image on-screen. The closer it is in size to your project’s cut size, the more accurately it will print. It is always better to start with a large image and scale it down for print than it is to start with a small image and blow it up for print!

When choosing an image file type for your print job, there are many factors at play! Should it be a .jpeg or .png? Whether it’s a logo, photograph, or other digital asset, our team of experts can help you make a selection tailored to your specific print needs.

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Maximize Your Visibility: Power of Signage for Outdoor Events

Marketing, Print Marketing, Signs, Tips and Tricks

Maximize Your Visibility: Power of Signage for Outdoor Events

In the world of marketing capturing the attention of potential customers is a paramount goal. Outdoor signage stands out as a potent tool especially for events. Their ability to project your brand message, attract attention effortlessly and ultimately drive foot traffic makes them invaluable for any business looking to make an impact.

Outdoor Strategies

When it comes to outdoor print BIG is the name of the game. This is where Cascade Print Media’s large format printing expertise can come in handy. Our designers can make sure your bold creative vision is properly displayed. Ensuring that your graphics come out crisp and clean for maximum impact.

Here are just a few ways to incorporate outdoor signage into your next event…

A-Boards

While excellent for street advertising they also work great at other venues, helping to attract attention in an easy to set up and portable way. With two inserts a sign you can make sure your message is seen from any angle. Available in a few standard sizes, Cascade can help supply the hardware and sign inserts. With replaceable inserts it’s a breeze to change out your message or have holiday or event specific messages.

Pull-Up Banners

While these excel at indoor events with a little extra preparation they can be used at outdoor events as well. Durable, portable and providing a large area for messaging and company branding there are an excellent large format choice. Designed to be used again and again so no matter what the venue your message will stand strong. When marketing needs change these can be updated. The hardware can be saved and new graphics installed to help reduce overall costs.

Posters and Signs

Whether indoor or outdoor, Cascade Print Media offers a range of media materials for all your signage, POS or retail needs. Available in a range of sizes, including recyclable options, you’re sure to find something that fits your needs. Whether it’s a lightweight one-day use sign, a medium-term use sign on a more durable substrate or something that can withstand harsh outdoor weather year after year Cascade can provide a suitable solution to help get your message across.

Branded Pop-Up Tent

Need to stand out at outdoor or community events? A branded tent will ensure you stand out among the sea of white tents. Whether you’re after simple text branding or a full color tent with custom sidewalls Cascade can help. With a bright and branded tent, you will ensure attention and foot traffic with the added advantage of easy setup and portability.

Partnering with Cascade Print Media can help you harness the potential of outdoor signage and carve out a distinctive space at your next event.

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

If People Can’t See You, They Can’t Buy From You. Go Bigger.

Trade Shows: You Paid for That Booth. Make It Count

Beyond Events: Signage That Works Every Day

You’re Paying Rent on That Space. Make It Do Something.

Walk In and Know Exactly Who You're Dealing With

Windows: The Most Underutilized Billboard in Retail

Shapes in Sign Design

Circle

Square

Triangle

Signage Audit Checklist

Step 1: Do a Visual Walkthrough

Step 2: Clean It Up

Step 3: Rebrand or Refresh

Step 4: Rehang or Replace

Let’s Get Your Space Fall-Ready

Choosing the Right Image for Your Print Job

Maximize Your Visibility: Power of Signage for Outdoor Events

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