The Numbers Speak for Themselves: ROI of Fleet Graphics
It’s not just about looking cool or making your vehicles stand out. There’s hard data showing the real-world impact of vehicle advertising. Check out these impressive statistics:
- 96% of people surveyed say they notice vehicle wraps. That’s a huge audience, and it’s even more impactful considering the high visibility of vehicles on the road.
- Increased recall rate: The OAAA reports that 1 in 3 people will remember the brand they saw on a vehicle, with 98% of them saying they notice the message when the vehicle is in their area.
- Cost-per-impression: Fleet vehicle wraps cost less than $0.03 per thousand impressions. In comparison, TV ads can cost up to $30 per thousand impressions, making vehicle wraps a very cost-effective way to generate massive exposure.
- Conversion impact: Studies have shown that businesses with vehicle advertising see up to a 15% increase in revenue from the added brand exposure. For businesses that rely on local customers or serve a specific geographical area, fleet advertising is an essential tool for growth.
Real-Life Examples: Success Stories from the Road
Many businesses across industries have successfully harnessed the power of fleet advertising. Take FedEx for example—its fleet of delivery vehicles is covered in eye-catching graphics, making sure their brand is visible everywhere they go. In fact, FedEx has been a leader in this space for years, using vehicle wraps as a core element of its marketing strategy.
Another example comes from the Plumbing & HVAC industries. Many service-based companies, from plumbers to HVAC techs, utilize their fleet vehicles as branding tools. With a consistent brand presence on their vehicles, these companies increase their visibility within their communities and attract more customers simply by being on the road.
The Power of Fleet Graphics: Why Your Vehicles Are Marketing Machines
Constant Visibility
Unlike static billboards or print ads that stay in one place, fleet vehicles are constantly on the move. From business trips to deliveries and service calls, your vehicles hit the road, providing exposure in multiple locations, at different times of the day, and to diverse audiences. This kind of visibility can be incredibly valuable, especially in areas where you may not have physical signage or storefronts.
Cost-Effective Advertising
Compared to other traditional forms of advertising, such as TV commercials, radio ads, or print media, vehicle wraps are relatively inexpensive and provide long-term value. The initial investment for a vehicle wrap or graphic is affordable, and unlike digital ads that require continual spending, vehicle wraps last for years, providing ongoing exposure without a recurring cost.
High Frequency, Low Cost
According to a study by the Outdoor Advertising Association of America (OAAA), vehicle wraps generate 70,000 to 100,000 impressions per day. This level of exposure comes at a fraction of the cost of other advertising channels, and it’s all while your team is simply going about their daily tasks.
Targeted Local Marketing
For businesses that primarily operate locally, fleet graphics can be particularly effective. Whether you’re serving a specific neighborhood or running errands across town, your vehicles become walking (or driving) advertisements in the areas that matter most to your business. Local businesses can use fleet wraps to reinforce their presence in specific markets and increase brand recognition.
Mobile Flexibility
Unlike billboards or print ads that are fixed in one location, fleet vehicles can be repositioned and placed in high-traffic areas to maximize visibility. Whether parked in front of a popular venue or cruising down a busy highway, you have the flexibility to place your “billboard” exactly where it’s most likely to reach your target audience.
Contact us today and let’s get your marketing strategy on the road!
If People Can’t See You, They Can’t Buy From You. Go Bigger.
There are moments in business when you need to own a room. A trade show floor. A grand opening. A retail promotion. A conference. A street corner in a busy neighborhood. In those moments, a tasteful little logo on a name badge isn't going to cut it. Large format signage exists for exactly this purpose: to make sure that when you show up somewhere, everyone knows it. Banners, retractable displays, foam board signs, window graphics, event backdrops — big, bold, impossible to miss.
In a world where everyone's staring at a 6-inch screen, a stunning sign at eye level is practically a superpower.
Trade Shows: You Paid for That Booth. Make It Count
We see it every year: businesses drop thousands on trade show booth fees and then show up with a sad pull-up banner and a tablecloth. Meanwhile, the company two booths over has a full display system, a branded backdrop, and graphics that stop traffic from across the room. Guess who gets more leads.
Large format signage is one of the highest-leverage investments you can make at any event. It signals that you take your business seriously and that you're worth stopping for.
Beyond Events: Signage That Works Every Day
Large format isn't just for special occasions. Exterior building signage, directional wayfinding, retail wall graphics, promotional window displays. The right signage makes your physical presence impossible to overlook, day in and day out. And when your campaign changes? We make it fast and affordable to update your look without starting from scratch.
Ready to show up like you mean it?
Let's design something big, bold, and impossible to walk past. Your audience is already out there — let's make sure they can't miss you.
Stop Herding Cats for Branded Merchandise Orders. There’s a Better Way.
If you've ever been the person responsible for managing branded merchandise at a company with more than, say, ten people — first of all, our condolences. We know what you've been through. The emails. The size charts. The "can you just order five more in XL" at the last minute. The vendor who shipped the wrong color. The logo that mysteriously got stretched. The box that arrived two days after the event it was needed for.
It's a lot. And it doesn't have to be. A company store puts your brand standards on autopilot — so the right stuff shows up, every time, without you chasing it down.
What Is a Company Store, Exactly?
A company store is a custom-branded online portal where your employees, teams, or partners can browse and order approved branded merchandise and operating materials on demand. Everything in the store is pre-approved by you — right colors, right logos, right products — and orders ship directly to whoever needs them.
No more spreadsheets. No more bulk orders that leave you with 200 XS shirts nobody wanted. No more off-brand stuff showing up because someone ordered from a random vendor on their own.
Perfect For Growing Teams and Multi-Location Businesses
Company stores are a game-changer for HR and people teams onboarding new hires, marketing teams managing brand consistency across locations, franchise operations keeping every location on-brand, and sales teams who need event materials fast without a procurement odyssey.
We build the store, manage the inventory, and handle fulfillment. You just share the link and let your people shop. It's the most painless your branded merch process has ever been.
Want to get your branded merchandise situation under control — for good?
Let's set up a company store that makes your life easier and your brand look sharper. You deserve both.