Paper Grades and Weights

Paper Grades and Weights

Paper Grades and Weights

Have you ever heard someone refer to the weight of a piece of paper? When getting printing quotes, do you call out what kind of paper you want, or do you leave that up to the printer to determine? There is no right or wrong answer, but see our tips below on typical paper weights, grades and uses.

Paper Grades:

Bond paper – most commonly used for letterhead, business forms and copying. Weights usually range from 20lb for copying or 24lb for stationary.

Text weight paper – most common in printing. This is typically high quality paper with some surface texture. Text paper can be coated or uncoated and weights are typically 60, 70, 80 or 100

Cover weight paper – used with creative business cards, postcards and booklet covers. These again can be uncoated or coated and weights are usually 65, 80 or 100.

Paper Weights:

Paper weights are based on the weight (in pounds) of 500 standard sized sheets of paper. While there are many different terms and names to call out paper, there are some typical names across brands and companies. You can have a text or cover paper grade, with a same weight, that are not the same type of paper. For example, a 60lb text and a 60lb cover are two different types of paper.

Note that just because someone says “65lb” paper, they are not specifying the type of paper. Paper types need to be called out not only by weight, but also type. For example, “60lb text” or “100lb cover” are what you would see. Often times you can get even more fine tuned with saying “80lb cover uncoated”

 

Check out our articles here and here for more about uncoated vs. coated stock and more fun facts about paper!

How to Save Time During the Print Process

How to Save Time During the Print Process

Looking to speed up the print process? We can help!

While each project takes a different amount of time, depending on the project, there are some things that you can do to help speed up the print process. We go through each project as meticulously as possible to make sure that everything is in order before going to print. We also send a PDF proof with every job, no matter what! That said, there are some things that can help save us (and you!) some time and money on needing to fix files before printing.

 

  • Convert all images from RGB color to CMYK – don’t know the difference? Check out our article here
  • Make sure the final image(s) has a high enough resolution (must be 300dpi or higher)
  • Make sure you have enough bleed (1/8”) if your printing requires it
  • Make sure all fonts are included
  • If images or graphics are being printed, make sure to send us links, as necessary
  • Make sure the file is in a proper format (Ai, High-Res JPG, PDF, TIF). If the file is too big to send, be sure to ask for our drop box or TFP access folders to drop your files.
  • Does not require any additional modifications before going to press
  • Got questions – just ask! We are happy to help!

Promotional Products: Holiday Marketing Ideas and Tips

Promotional Products: Holiday Marketing Ideas and Tips

The holiday season is the perfect time to show appreciation for your employees, customers, and your vendors. With so many cards and gifts given at Christmas, it’s easy to get overlooked. Stand out from the crowd by giving at Thanksgiving or the New Year.

Your Budget

Before you start shopping, determine how much you can spend per item. An easy method is to divide your budget by the number of items you’ll need. Be sure to allocate some money for set up fees and shipping or delivery. Order at least a few weeks in advance to avoid rush charges.

Always Order a Few Extra

When calculating how many items you need, always order a few extra. Something always pops up – folks you forgot, new people, someone the boss wants to include, you name it.

Quality Matters

Quality gifts always reflect well on the gift giver. When you select a brand well-known for quality, like Yeti drinkware or coolers, you’ll elevate your brand even more and build more loyalty with your gift recipient.

Popular Items for 2020

When it comes to gifts, your options are virtually unlimited. Your company logo can be imprinted on just about anything. There is something for any price point. Looking for ideas? Talk with one of our promotional products specialists.

  • Drinkware – especially the cool new shapes and textures
  • Canvas Tote Bags – reusable totes are trending and are kept an average of seven months
  • Custom Socks – witty, whimsical socks are trending
  • Reusable Straws – useful and growing in popularity; look for silicone or stainless steel straws
  • Face Masks – a new necessity; be creative with a design that is witty, inspiring, or uplifting
  • Travel Containers – duffles, bags, and totes are useful and ever-popular
  • Electronics - power banks, phone socket grips, and mobile-device stands are especially popular
  • Soft-Touch Finishes – from pens and phone cases to drinkware and food containers
  • Coolers – often a staple for outdoor gatherings on the deck, the beach, or camping
  • Apparel – quality beanies, polos, hoodies, pullovers, T-shirts, and caps in trending colors and fabrics

Contact us today to talk with one of our promotional products specialists to find the perfect gifts for your lists.