Eco-Friendly Archives - Cascade Print Media

5 Benefits of Print Marketing

Eco-Friendly, Marketing, New, Print Marketing

Are you looking to expand your marketing efforts and maximize your ROI? Print marketing is an effective way to reach potential customers and drive conversions. While digital marketing is an important part of any successful marketing strategy, print marketing can be a powerful tool for businesses of all sizes.

Here are five benefits of print marketing that you should consider for your next campaign:

Print Marketing is Tangible:

In today’s digital world, it can be easy to forget about the power of print marketing. But tangible materials, like postcards, brochures, catalogs and flyers, can create a lasting impression with potential customers. They also provide a physical connection to your business, which is something that digital marketing can’t.

Print Marketing is Targeted:

Print marketing allows you to target specific audiences, which is critical for any successful marketing campaign. You can target specific geographic areas, demographics, or interests with precision and accuracy. This allows you to create a more personalized message that resonates with your target audience.

Print Marketing is Cost-Effective:

Print marketing is one of the most cost-effective ways to reach potential customers. Compared to other types of marketing, it’s relatively inexpensive, which makes it a great option for small businesses and startups. Plus, you can track the effectiveness of your print marketing campaigns using metrics like response rates and conversions.

Print Marketing is Versatile:

Print marketing is incredibly versatile, which means that you can use it in a variety of ways. You can use it to create awareness, drive sales, or even launch a new product. You can also use it to reinforce your brand identity and create a stronger connection with your customers.

Print Marketing is Measurable:

Another great benefit of print marketing is that it’s measurable. You can track the effectiveness of your print campaigns using metrics like response rates, conversion rates, and ROI. This allows you to identify what’s working and what’s not so that you can adjust your strategy accordingly.

Print marketing can be a powerful tool for businesses of all sizes. It’s cost-effective, targeted, and measurable, which makes it a great option for any marketing strategy. So if you’re looking to expand your marketing efforts and maximize your ROI, consider adding print marketing to your strategy.

Car Magnets to Promote Your Brand

Eco-Friendly, Marketing, New, Print Marketing, Signs, Vehicle Wraps

Did you know that over 16,000 cars see your car on average, per day? Imagine if you had vehicle graphics or car magnets on your car to promote your business. That is over 16,000 pairs of eyes seeing your business, all by just driving to work, or grabbing a cup of coffee. Talk about a great investment! Not everyone is always ready to make the leap to full car graphics. While car graphics help protect your car for the most part, they can be an investment and not meant to be removed for a few years. If you want a way to promote your business or product on the road only at certain times, or change your offer seasonally, car magnets are the way to go!

3 reasons to switch to car magnets today:

They are transferable:

If you are constantly switching cars or have only certain hours or locations you want to advertise, car magnets are perfect. You can remove them as needed depending on the commute or hours that you are driving. This is great for a small family business where different cars are used at different times. You often see these used by real estate agents or individual house keepers who use their car for both personal and professional uses.

They last for a long time:

Car magnets usually last for a few years, if not longer. Similar to full or partial vehicle graphics, car magnets usually last a few years. This means that if you have information that rarely changes, such as email, phone number and other contact information, car magnets are a great solution! You can use them time and time again, without having to worry about wear and tear or replacing them after just a few uses.

They are interchangeable:

Do you have a seasonal special you like to promote or certain items you like to bring awareness to depending on weather or time of year? Car magnets are a great way to do this! They allow for you to change out your offerings with a quick change of the magnet! This is also a great way to attract employees and increase overall brand recognition.

Car magnets are a low cost way to promote your brand, special offers, and overall brand visibility. With the number of drivers on the road today, it is easier than ever before to get the word out about your brand and product offerings. Contact us today, we would love to help!

How We Can Help You Go Green

Direct Mail, Eco-Friendly, FAQ, Tips and Tricks

Looking for ways to go green, while still getting your message out there? We can help! From direct mail campaigns to environmentally friendly paper and inks, we are here to help every step of the way. Check out some tips below on just a few of the ways we can help you go green!

Mail invitations directly from us:

Did you know we can help with direct mailing? All we need is you list (or we can provide for you) and you’re all set! How does this help go green? One less delivery for us, one less thing on your to do list. Let us take the burden off you of having to go to the post office to mail everything out, ‘cause we are already going there. Plus, we may be able to help save you money on bulk postage rates!

Electronic proofs:

Electronic proofs are standard with all our jobs. We are happy to provide a hard copy proof, but delivery and mailing put stress on the environment with every step of the way. You will be able to see and fix any glaring mistakes, all from the comfort of your office or home. While the colors will not match exactly (colors on screen are different than on paper), they are similar enough that you will be able to spot any big mistakes.

Eco-Friendly Inks & Paper

Paper Facts: Paper is biodegradable and unlike water bottles, cell phones, computers and other electronic devices, it decomposes in a landfill.

Paper is made from cellulose fiber – that can come from pulped wood, rags, cotton, grasses, sugar cane, rice and waste paper. An estimated 4 million trees are planted daily and due to reforestation, forests in the U.S. have actually grown over the past century.

Paper is recyclable – 37% of the U.S. pulp is produced from recovered paper. Most recovered paper is used to make new copy and writing paper, as well as corrugated boxes, fruit cartons, egg cartons and wall insulation.

Ink – we use soy based inks that are compatible with the environment. This means less harsh chemicals in the environment and on your printed materials.

Economy Growth:

The forest products industry accounts for about 6% of the total us manufacturing output and employs more than one million people. It ranks among the top 10 manufacturing employers in 42 states. There are almost 175,000 establishments in this segment that employ over 2.9 million people. For comparison, the auto manufacturing industry only employs about 1.2 million

Efficiency:

Did you know that reading something on paper is 20-30% faster than reading something on a screen? Reading from paper results in deeper understanding of text and most end users prefer it. People are more likely to visit your store and buy something from a direct mail campaign then a simple email. If they can see it, touch it and read it, you have a bigger ROI than a simple email, which according to a survey, 80% of receivers automatically delete before ever opening the email.

Looking for more facts and ways to reach more customers? Check out some of our tips and tricks here and here.

References:

Whattheythink.com

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Direct Mail – The Best Way to Reach Customers

Direct Mail, Eco-Friendly, Marketing, Print Marketing, Promotional Products

2020 has been one for the books, and it isn’t even over yet! Who would have thought that a couple weeks of quarantine, would turn into months of quarantine, work from home, and distance learning for our children? Summer came and went in a flash and much of our regular routines have been stripped away. With the ever-growing use of technology, from zoom to Netflix, digital ads are no longer getting the attention of your customers and clients. How to solve this? Direct Mail! Below are some great tips on how to use direct mail and its benefits

Target: digital marketing often does not go the desired targets, but rather a more general audience. Direct mail can get be nailed down to hit your target specifically to make sure you are getting more bang for your buck. Want to hit only a certain demographic within a certain neighborhood? We can help! Want to only send to certain age groups or employment types? We can help!

Track: did you know that we can monitor who receives direct mail and who is responding or using it? Depending on how your direct mail media is built, we can help track users and responders. This is a fantastic way to measure your return on investment!

Mix: It has been shown that adding direct mail into your marketing mix increases your chances of your target audience remembering your brand and taking action. Direct mail mixed with digital helps to increase brand awareness.

Looking to increase your marketing ROI and attract more customers? Direct mail is the way to go. Contract us today, we’d love to help!

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Eco-Friendly, Marketing, Print Marketing

Education Marketing Essentials

Education marketing is critical, now more than ever, to get attention and focus on your brand or product. Did you know that most people absorb more information when reading it on paper than on a screen? What better way to get your point across about your brand than through print? Below are some education marketing essentials to help spread the word and educate the audience about your products and services. It’s a win-win!

Booklets: Need to showcase a lot of material to your students, alumni or prospective students? Creating a booklet of classes, updates, pictures and other informational content is a great way to pack a punch in a small and budget friendly way.

Direct Mail: Sending direct mail is a great way to reach current and potential customers near and far. You can showcase a new class, updated curriculum or new campus activities with a quick postcard or a more in-depth information packet.

Brochures: Showcase your school or tutoring company with a brochure! Give detailed information about classes, location, curriculum and more for students.

Magnets: Similar to business cards, magnets are a great way to convey vital information in a small package. It helps keep information top of mind, while also being useful to the end user.

Newsletters: Newsletters are a great way to get out updates about campus projects, new classes and upcoming events to a lot of people. They can be sent to alumni, current students and prospective students to keep them in the know and encourage them to participate in community events.

Postcards: Need to send a quick update, important facts, or a friendly reminder? Postcards are great to help students and parents understand important information, and something they can easily keep on their fridge without a lot of clutter!

Stickers/Labels: Sticker and labels seem to make their way to almost any surface. Road signs, cross walk poles, car bumpers and more. Get your school or business name out there – who knows where it will end up!

Bookmarks: Bookmarks are a great way for students to place where they left off, and helps keep your class or company top of mind.

Banners: What better way to congratulate or celebrate a big win than with banners! Have a big hiring fair? Want to celebrate a big game or event coming up? Banners are a great way to get the word out and let people know.

Apparel: Have you ever walked down the street and seen someone wearing a sweatshirt with an educational organization’s name on it? Spread school spirit through your current students and customers. It’s the best form of referral marketing there is!

Promotional Products: Did you know that almost 90% of people remember a promotional item given to them, even after two years has passed? Something as small as a pen or notebook can make a huge impact on your audience.

We would love to help you showcase your school or educational organization with its best foot forward. We have been in business for over 55 years and are the leading print provider in the Pacific Northwest. We would be happy to help offer some suggestions and help you create the perfect medium to convey your brand!

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