2020 has been one for the books, and it isn’t even over yet! Who would have thought that a couple weeks of quarantine, would turn into months of quarantine, work from home, and distance learning for our children? Summer came and went in a flash and much of our regular routines have been stripped away. With the ever-growing use of technology, from zoom to Netflix, digital ads are no longer getting the attention of your customers and clients. How to solve this? Direct Mail! Below are some great tips on how to use direct mail and its benefits
Target: digital marketing often does not go the desired targets, but rather a more general audience. Direct mail can get be nailed down to hit your target specifically to make sure you are getting more bang for your buck. Want to hit only a certain demographic within a certain neighborhood? We can help! Want to only send to certain age groups or employment types? We can help!
Track: did you know that we can monitor who receives direct mail and who is responding or using it? Depending on how your direct mail media is built, we can help track users and responders. This is a fantastic way to measure your return on investment!
Mix: It has been shown that adding direct mail into your marketing mix increases your chances of your target audience remembering your brand and taking action. Direct mail mixed with digital helps to increase brand awareness.
Looking to increase your marketing ROI and attract more customers? Direct mail is the way to go. Contract us today, we’d love to help!
