If People Can’t See You, They Can’t Buy From You. Go Bigger.

If People Can’t See You, They Can’t Buy From You. Go Bigger.

There are moments in business when you need to own a room. A trade show floor. A grand opening. A retail promotion. A conference. A street corner in a busy neighborhood. In those moments, a tasteful little logo on a name badge isn't going to cut it. Large format signage exists for exactly this purpose: to make sure that when you show up somewhere, everyone knows it. Banners, retractable displays, foam board signs, window graphics, event backdrops — big, bold, impossible to miss.

In a world where everyone's staring at a 6-inch screen, a stunning sign at eye level is practically a superpower.

Trade Shows: You Paid for That Booth. Make It Count

We see it every year: businesses drop thousands on trade show booth fees and then show up with a sad pull-up banner and a tablecloth. Meanwhile, the company two booths over has a full display system, a branded backdrop, and graphics that stop traffic from across the room. Guess who gets more leads.

Large format signage is one of the highest-leverage investments you can make at any event. It signals that you take your business seriously and that you're worth stopping for.

Beyond Events: Signage That Works Every Day

Large format isn't just for special occasions. Exterior building signage, directional wayfinding, retail wall graphics, promotional window displays. The right signage makes your physical presence impossible to overlook, day in and day out. And when your campaign changes? We make it fast and affordable to update your look without starting from scratch.

 

Ready to show up like you mean it?

Let's design something big, bold, and impossible to walk past. Your audience is already out there — let's make sure they can't miss you.

Shapes in Sign Design

Shapes in Sign Design

Signs above all else are visual communication tools. This means that a sign can convey a multitude of messages, simply from the way that it is designed and created. Aspects of sign design that convey messages include color, size, font style, complexity, and overall shape. These aspects of signage convey more than just a practical message, and allow signs to become a canvas for expression and representation. Specifically, because humans are exposed to shapes throughout our entire lives, shapes can embody deep psychological meaning or connections.

 

Circle

Because of their symmetry in all directions, circles carry with them an inherent symbolism of unity, community, and interconnectedness. Because circle and oval shapes lack hard edges or sharp corners, signage created in these shapes offer the viewer a feeling of an open embrace. Creating signage in circular shapes offers companies and organizations the ability to connect with their intended audience and convey that they are open and welcoming to all.

 

Square

Squares have four equal sides, which creates a feeling of stability and balance for the viewer. Psychologically, this shape conveys a sense of trustworthiness, strength, and reliability. Square-shaped signage and logos can create a balance between a logo, brand name, and tagline, by allotting each of these elements a similar spacing and weight within the sign design. For companies intending to communicate dependability and expertise, square shaped signage is a great choice.

 

Triangle

Triangles give a sign a sense of dynamic direction. This shape can symbolize to the viewer a sense of progression, purpose, and upward movement. Companies looking to convey to their audience that they are innovative, purposeful, and engaged can rely on triangle-shaped signage to embody these properties.

 

Looking for custom-shaped signage to convey messages about your company to your audience? Reach out to us to share more about your project and allow Cascade Print Media to bring your branding and design ideas to life!

Source: https://houseofsignsco.com/2024/01/03/the-psychology-of-shapes-in-sign-design/

Image Source: https://images.rawpixel.com/image_800/cHJpdmF0ZS9sci9pbWFnZXMvd2Vic2l0ZS8yMDIzLTAxL3JtNDI0LXBmLXVrMS1iYjAxLW1vY2t1cC5qcGc.jpg

7 Benefits of Large Format Printing

7 Benefits of Large Format Printing

​Are you looking for new and exciting ways to attract customers? Cascade Print Media is here to help! Large format printing can help to attract customers in a new, fun and budget friendly way. Check out our top 7 reasons to use large format printing and its benefits.

Eye-Catching Visual Impact: Large format printing creates a powerful visual impact that captures peoples attention instantly. It can be a fun outdoor banner, a stunning tradeshow backdrop, a larger-then-life poster, or a vivid window graphic. All of thee options are hard to ignore and can effectively communicate your message, or brand, in a crowded space.

Versatility and Customization: You have endless possibilities with large format printing for customization. Size, materials and where it is displayed can all be customized to fit your needs, space, and brand style.

Cost Effective: Although grandiose in size, they don’t always come with a matching price tag. Many large format projects are cost effective and budget friendly. When compared to other advertising methods such as television or radio, large format prints offer high return on investment marketing and provides widespread exposure for a fraction of the cost.

Enhanced Brand Visibility: Usually, the larger the print, the larger the visibility. This makes them a great tool for brand recognition and exposure. Placing your brand logo or message in large format form ensures that it is seen by a larger audience and makes a memorable impression on all who see it.

Multiple Applications: One of the best things about brand recognition is the application of both indoor and outdoor. Whether for trade shows, storefront displays, office interiors or outdoor events, large format printing maintains its quality and impact, making them versatile to multiple environments and plenty of occasions.

Instant Communication: Talk about getting someone’s attention! Large format printing is hard to miss, making your brand stand out and creates a lasting impact

Durability: Large format printing are built to withstand elements, making them great for long team use. They remain vibrant and intact, even when exposed to various elements. This makes them a great investment for short term promotions or long term installations.

 

Thinking about a large format print for your next project? We can help! From window to wall graphics, or large banners (and we mean REALLY large) or signs, we are happy to help. Large format printing offers a dynamic tool to showcase your brand and market your business. Looking for more info? Contact us today!

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