The Numbers Speak for Themselves: ROI of Fleet Graphics

The Numbers Speak for Themselves: ROI of Fleet Graphics

It’s not just about looking cool or making your vehicles stand out. There’s hard data showing the real-world impact of vehicle advertising. Check out these impressive statistics:

  • 96% of people surveyed say they notice vehicle wraps. That’s a huge audience, and it’s even more impactful considering the high visibility of vehicles on the road.
  • Increased recall rate: The OAAA reports that 1 in 3 people will remember the brand they saw on a vehicle, with 98% of them saying they notice the message when the vehicle is in their area.
  • Cost-per-impression: Fleet vehicle wraps cost less than $0.03 per thousand impressions. In comparison, TV ads can cost up to $30 per thousand impressions, making vehicle wraps a very cost-effective way to generate massive exposure.
  • Conversion impact: Studies have shown that businesses with vehicle advertising see up to a 15% increase in revenue from the added brand exposure. For businesses that rely on local customers or serve a specific geographical area, fleet advertising is an essential tool for growth.

 

Real-Life Examples: Success Stories from the Road

Many businesses across industries have successfully harnessed the power of fleet advertising. Take FedEx for example—its fleet of delivery vehicles is covered in eye-catching graphics, making sure their brand is visible everywhere they go. In fact, FedEx has been a leader in this space for years, using vehicle wraps as a core element of its marketing strategy.

Another example comes from the Plumbing & HVAC industries. Many service-based companies, from plumbers to HVAC techs, utilize their fleet vehicles as branding tools. With a consistent brand presence on their vehicles, these companies increase their visibility within their communities and attract more customers simply by being on the road.

Your Fleet Is Either Marketing Your Business or Just… Driving Around. Which Is It?

Your Fleet Is Either Marketing Your Business or Just… Driving Around. Which Is It?

Let’s do some quick math. One wrapped vehicle. Up to 70,000 impressions per day. One-time investment. No monthly ad spend. No bidding against competitors. No algorithm deciding whether people see it.

Seventy. Thousand. Impressions. Daily. We’ll give you a moment.

Your wrapped truck doesn’t clock out. It doesn’t take sick days. It’s marketing your business every single mile.

The Hardest Working Employee You’ve Never Had to Pay

Every time your vehicle pulls into a neighborhood, parks outside a job site, sits in a parking lot, or drives down a main street — it’s working. It’s building brand recognition with exactly the kind of people who live and work where you do business.

For service businesses especially — contractors, landscapers, HVAC companies, delivery fleets, mobile services — a wrapped vehicle isn’t just nice to have. It’s one of the smartest marketing investments you’ll ever make.

Full Wraps, Partial Wraps, Fleet Graphics — We Do It All

Whether you’ve got one van or fifty trucks, we design and install vehicle graphics that make people look twice. Bold, on-brand, and built to last through weather, washing, and everything the road throws at them. And because we handle design in-house, your wrap will actually look good — not like someone slapped a logo and a phone number on a white panel and called it a day. (We’ve all seen those. We don’t do those.)

Ready to turn your fleet into a rolling billboard?

Let’s wrap something. Your future customers are already driving past, let’s make sure they notice you.

Driving Brand Visibility: Unleashing the Power of Vehicle Graphics

Driving Brand Visibility: Unleashing the Power of Vehicle Graphics

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In the bustling streets of today's cities, every vehicle presents an opportunity to make a statement and leave a lasting impression. For businesses seeking to elevate their brand visibility and capture the attention of potential customers, vehicle fleet graphics emerge as a powerful tool in their marketing arsenal. Vehicle graphics can transform ordinary vehicles into rolling billboards, amplifying brand presence, and driving business growth.

 

Mobile Branding on the Move

Picture a fleet of vehicles adorned with vibrant graphics, each bearing the company logo, colors, and key messaging. These mobile billboards not only serve as a visual representation of the brand but also act as ambassadors, extending reach far beyond traditional advertising channels. Whether navigating city streets or parked in busy locations, branded vehicles command attention, sparking curiosity and conversation among passersby.

Cost-Effective Marketing Solution

Unlike traditional advertising mediums that require recurring investments, vehicle fleet graphics offer a one-time expense with long-term benefits. Once applied, these graphics continue to promote the brand 24/7, reaching diverse audiences across different demographics and geographic locations. With a relatively low cost per impression compared to other forms of advertising, vehicle graphics deliver exceptional ROI, making them a cost-effective solution for businesses of all sizes.

Localized Targeting and Increased Reach

One of the key advantages of vehicle fleet graphics is their ability to target specific geographical areas and demographics with precision. Whether it's a local delivery service or a nationwide brand, customized graphics can be tailored to resonate with the target audience, driving engagement and brand recall. By strategically deploying branded vehicles in high-traffic areas or at local events, businesses can maximize their visibility and connect with potential customers on a personal level.

Cost- Efficiency and Control

Beyond streamlining operations, company stores offer cost-saving benefits through bulk ordering and centralized procurement. By negotiating favorable rates with suppliers and leveraging economies of scale, Cascade Print Media can help your business optimize your spending while maintaining quality standards. Moreover, implementing approval workflows and spending limits within the company store platform enables tighter control over expenses, preventing unauthorized purchases and budget overruns.

Versatility and Customization

Vehicle fleet graphics offer unparalleled versatility and customization options, allowing businesses to tailor the design to their unique brand identity and objectives. From full wraps that completely transform the vehicle's appearance to partial wraps and decals that accentuate specific features, the possibilities are endless. With the guidance of experienced graphic designers, businesses can unleash their creativity and craft eye-catching designs that captivate audiences and reinforce brand messaging.

 

 

In an era where competition is fierce and capturing consumer attention is paramount, vehicle fleet graphics emerge as a potent marketing tool for businesses looking to stand out from the crowd. By transforming ordinary vehicles into mobile billboards that promote brand visibility, drive engagement, and convey professionalism, businesses can unlock new avenues for growth and leave a lasting impression on customers wherever they go.

 

At Cascade Print Media, we specialize in creating captivating vehicle fleet graphics that elevate brands and amplify their presence on the road. Partner with us to unleash the power of vehicle graphics and drive your business forward in style. Contact us to turn your fleet into a rolling showcase of your brand identity and unleash its full potential on the streets!

Vehicle Wrap FAQs

Vehicle Wrap FAQs

Are you considering a vehicle wrap for one or more of the cars, vans, trucks, buses or trailers in your company fleet?  If you’ve got questions, we’ve got answers! Get answers to the most commonly asked questions about vehicle wraps and vehicle graphics.

WILL A VEHICLE WRAP DAMAGE THE PAINT ON OUR FLEET VEHICLES?

In most cases, factory paint jobs will not be damaged from a vehicle wrap. In fact, for most cars, a vehicle wrap will help prevent from fading and other damages caused to cars from natural elements. Paint or coatings in poor condition may peel when vehicle graphics or wraps are removed from the vehicle.

CAN YOU WRAP THE BACK AND SIDE WINDOWS, TOO?

Yes! We use window film which allows you to see out from inside the vehicle, but hinders people looking into the vehicle from outside. The graphic looks seamless from the outside of the vehicle. This is what you typically see on city busses.

WHAT IS THE PROCESS OF APPLYING A VEHICLE WRAP OR VEHICLE GRAPHICS?

Artwork. If your art has already been created, we will check to ensure it is compatible with our equipment. If it is, we will email you a PDF proof and an image of what your vehicle graphics will look like once printed and applied to your vehicle(s).

Let us know if you need artwork created, we are happy to design it for you; there may be a fee. Note: artwork that we create will be the property of Cascade Print Media. We will keep it on file so it is handy when you are ready to wrap more vehicles.

Scheduling. After you approve your proof, we schedule a time for your vehicle(s) to be dropped off at our Tacoma facility. Our typical turn-around time is less than 24 hours. Schedule early to help ensure a speedy turnaround.

Drop Off Your Freshly Cleaned Vehicles. When you deliver your vehicles, ensure they are delivered freshly cleaned and free of dirt, dust, oils, waxes or any other substance that could prevent the vinyl from adhering to the vehicle. Vehicles which are dropped off that are not in proper condition, may incur a $150 cleaning fee. If Cascade Print Media needs to clean your vehicles, we may need to drive them off premise for cleaning. Cascade Print Media is not liable for any damage to vehicles during this process.

DOES MY VEHICLE HAVE TO BE A CERTAIN COLOR TO BE WRAPPED?

We can wrap any color of vehicle with almost any graphic! While we prefer black or white, depending on what graphic is being wrapped, we are happy to wrap any color of vehicle.

WHAT TYPES OF VEHICLES CAN YOU WRAP?

We can apply vehicle graphics or a vehicle wrap to any type of vehicle. We typically wrap cars, SUVs, convertibles, vans, box trucks, semitrucks, mini-busses, busses, trailers, and much more. We also wrap motorcycles, boats, scooters, and more! See examples of a few vehicles we have wrapped.

HOW LONG WILL MY VEHICLE WRAP LAST?

Wraps usually last anywhere from four years to well over a decade. How long your wrap lasts will depend on a variety of factors. Weather, maintenance, storage, the elements exposed to the vehicle, and how you care for the vehicle all contribute to how long it lasts. Window film usually lasts 2 - 5 years, but can easily be replaced to match the original vehicle wrap or graphics.

HOW DO I CARE FOR MY VEHICLE WRAP?

We recommend avoiding commercial car washes, as the high pressures can damage the graphics and encourage early peeling. Using ice scrapers on window graphics will void your warranty and could cause peeling.

HOW EASY IS IT TO REMOVE VEHICLE GRAPHICS AND WRAPS?

Vehicle wraps and graphics are fairly easy to remove by trained professionals. Most factory paint and coatings allow for the wraps to be removed with no residue, and without peeling the paint. While older vehicles are more prone to paint peel, it is rare. Cascade Print Media is not responsible for paint damage during installation or removal of vehicle graphics or wraps.

WHY SHOULD I WRAP MY VEHICLE?

Vehicle wraps provide the highest return on investment (ROI) in terms of marketing costs. Your vehicle has the ability to be seen by more than 16 million people in a year, depending on where your vehicle is driven and how much time it is on the road.  Fleet wrapped vehicles have been shown to increase brand awareness 15 times greater than any other form of advertising media. Mobile advertising allows you to position your “ad” in any location you want. The average American travels 302 miles per week – providing excellent opportunities for mobile advertising to promote your products, company, or organization.

Contact us today to talk with a vehicle graphics specialist about wrapping your cars, trucks, vans, trailers, and other vehicles.

Secrets Every Business Owner Must Know About Vehicle Wraps

Secrets Every Business Owner Must Know About Vehicle Wraps

Would you like your company to be advertised to tens of thousands of people every day? People right in your service area? Have you thought about vehicle wraps?

Imagine advertising that has:

  • No monthly rent
  • No payment per view or per impression
  • No recurring charges
  • No fast-forwarding through your message
  • Local visibility 24 hours day right where you find your customers
  • Visibility to all potential customers of any age or demographic
  • High effectiveness at a low cost

How do you accomplish all this with one marketing strategy?

There’s a simple answer: vehicle wraps!

The public gives vehicle wraps two thumbs up!

  • More than 30% of survey respondents will make a purchase decision based on a vehicle wrap.
  • 98% of respondents report that vehicle wraps create a positive impression of the company.
  • Vehicle wraps are memorable! 97% of survey respondents recall an ad on a vehicle.

Wrapping a single car, a full fleet, or trucks of any size, turns your vehicles into mobile billboards for your products and services, attracting attention wherever you drive or park.

And your potential customers will notice!

  • “Individual vehicle advertising generates up to 70,000 daily vehicular impressions,” according to ARD Ventures.
  • “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
  • “Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group indicates.

In fact, the Outdoor Advertising Association of America says vehicle advertising reaches more consumers at a lower cost per thousand impressions than any other form of advertising.

Vehicle wraps can be applied to any vehicle

  • Buses and shuttle vans
  • Cars and motorcycles
  • Trucks of all sizes
  • Snowmobiles
  • Boats

When you are ready to have your vehicle wrapped, select an experienced, certified installer, like Cascade Print Media. Installed correctly, your vehicle wrap will protect the exterior of your vehicle. When you are ready to change or remove your wrap, our certified installers will reveal a surface just like new – perfect paint with no bleeding, scratches, or fading.

See a few car, truck, and van wraps that we created and applied.

Are you ready to use vehicle wraps to increase your sales? Our team of certified vehicle wrap specialists is ready to wrap your vehicle of any size. We hand apply your custom covering, and hand remove it when you’re ready to change or remove your message.

Many industries have been reaping the rewards of vehicle wraps for years, including:

  • Senior Living Facilities
  • Restaurants
  • Electricians
  • Hotels
  • Plumbers
  • Landscapers
  • Auto Repair
  • Auto Body Repair
  • Delivery Services
  • House Cleaners
  • Contractors
  • Roofers
  • Computer Repair Services
  • Entertainers
  • Media Companies
  • Non-Profits

Grow Your Company with Vehicle Wraps

Get a quote or contact us to talk with one of our certified vehicle graphics experts today.

 

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