Cascade SmartMail+: Smarter Direct Mail That Delivers

Cascade SmartMail+: Smarter Direct Mail That Delivers

Direct mail has always delivered results; now it delivers insight, too. 

Cascade SmartMail+ connects physical mail with digital tracking and online retargeting: every mailpiece becomes a trackable touchpoint. With a real-time dashboard, you can see who's engaging, when they respond, and how they convert. And it doesn't stop there: with digital retargeting, your message stays front and center across social media and display ads.

In your dashboard, you can track:

  • Mail delivery
  • Mail receipt
  • Website visits from mail recipients
  • Response rates
  • Conversion

a hand pointing to a graph on a wood background

SmartMail+ Successes

SmartMail+ is already a helpful tool across industries:

  • Financial Services Regional bank + mortgage refinancing offers → higher conversions compared to mail-only campaigns
  • Higher Education University open house promotion with retargeting → Increase in attendance over traditional mail
  • Healthcare Appointment reminders + digital confirmations → reduction in no-shows
  • Entertainment Event announcements + schedules → higher attendance rates and ticket sales

What Other Campaigns Can I Use SmartMail+ For?

The possibilities are truly endless! You can also track ROI for:

  • Upcoming sales promotions or product launches within your retail business
  • Spreading the word about your non-profit organization's upcoming fundraiser
  • Introducing your new restaurant to the neighborhood

With Cascade SmartMail+, you can finally know which mail pieces are driving ROI. Contact us today to start your next Cascade SmartMail+ campaign!

Catalog Marketing

Catalog Marketing

Reach and Engage

Catalogs are a great way for businesses to reach and engage with their target audience because they provide a tangible piece of print media that can be felt, flipped through, and saved for future reference. This interaction between the physical catalog and the consumer creates a meaningful connection, increasing the likelihood that the consumer will remember the brand and its offerings, and engage with them further in the future. Studies have shown that direct mail, including catalogs, brochures, and promotional items moves more customers to make purchasing decisions than online marketing alone.

Educate About Product Offerings

Catalogs are a persuasive marketing tool because they educate consumers about product offerings and allow consumers to visualize the products or services being offered in a vivid way. Catalogs are most successful when they present products or services in a visually appealing, aspirational, yet attainable way. In other words, catalogs work best when they can convince consumers that making a purchase will enhance their lifestyle or make their life more enjoyable. Because consumers typically peruse catalogs in their homes, a connection is formed between the products being offered and the place where those products will be used, and consumers can then easily visualize themselves using the catalog’s product offerings in their homes.

There are many benefits to creating a catalog mailing campaign. Firstly, catalog mailings can be focused on specific demographics and targeted at those that are most likely to make a purchase. Secondly, catalogs can be seasonal and can reach consumers to coincide with seasonal weather, events, and holidays. Just when consumers are actively searching for gifts or experiences to match the season, a catalog can arrive that takes advantage of this period of need. During these periods, consumers also love to take advantage of a printed catalog’s shareability. This sharing of holiday gift ideas expands the reach of catalogs significantly.

Want more information about developing, printing, and mailing a catalog for your business or company? Visit our contact page or send us an email at info@cascadeprintmedia.com to learn more about creating a compelling catalog or direct mail campaign!

 

Sources:

https://blog.psprint.com/marketing-printing/how-much-does-catalog-marketing-really-cost/

https://www.publishingxpress.com/blog/catalog-marketing-strategy/#:~:text=Catalog%20Marketing%20Can%20Boost%20Your,look%20their%20best%20in%20print.

https://www.conquestgraphics.com/blog/conquest-graphics/2016/12/14/why-catalogs-work-and-how-they-are-an-effective-communication-tool#:~:text=Catalogs%20work%20as%20a%20powerful,businesses%20that%20use%20them%20effectively.

How Color Psychology Impacts Your Printed Materials

How Color Psychology Impacts Your Printed Materials

Have you ever wondered what colors tend to have customers reaching for one product over another? Or how the palette of your reception area leaves your guests feeling? Color impacts perception, both visual and emotional, and can be used to your brand’s advantage. Here’s a list of how your palette may influence your audience:

Red

Red has been shown to both speed up and intensify our reactions, making it ideal for fast and energetic visual communication. Positive traits associated are power, passion, energy, and excitement. It is often used in advertising for clearance sale tags, and stop signs to capture attention quickly.

 

Orange

The color of autumn leaves and pumpkins, orange is often associated with feelings of warmth and food. Its balance of red and yellow also lend use to drawing attention, but invoking a feeling of value with customers – making it a great choice for vouchers or coupons.

Yellow

Yellow, like red, is a color with a long wavelength and is often used as an attention-grabbing hue – such as for traffic signs or post-it notes. It is linked to feelings of optimism, happiness, and creativity.

Green

Green is the easiest on our eyes due to wavelength on the light spectrum, and thus it is associated with rest and calmness. We also associate it with nature and growth – brands that are eco-conscious could also be simply be referred to as being “green”.

Blue

Blue is another color associated with nature (think clear sky and calm waters), but it also evokes customer perception of trustworthiness. It’s no wonder that 33% of brands use it as a primary color in their branding packages!

Purple

Due to its uncommon appearance in nature and the historical rarity of natural purple pigments – like Tyrian purple—purple is a color associated with royalty, luxury, and sophistication.

Do the colors in your printed marketing materials convey the message you want to communicate to your customers? Contact our Launchpad design team today to perfect your palette!

New Ways to Use Postcards

New Ways to Use Postcards

Postcards have come a long way from just a way to mail greetings from a road trip. These compact, versatile cards are a great way to share your creativity and company’s voice. With their blend of functionality, charm, and cost-effective price point, they can do everything from adding personal touches to helping boost your business.

Affordable and impactful, postcards are a great way to stand out without breaking the bank. Let’s take a look at several creative ways you can make the most of postcards to help share your message or promote your business:

Upscale Invitations

With no envelopes to open, your design can instantly grab your client’s attention and can wow them from the start. Whether it’s a corporate event, birthday or a wedding invitation, postcards can help your creativity shine. They could be a bold, modern, sleek design for a product launch or a luxurious, vintage-inspired wedding postcard letting them know about the big event.

Smart Marketing Opportunities

Affordable and effective postcards are a great option for marketers. Unlike emails that can get buried in inboxes, postcards land directly into their hands. No spam folder, no envelopes to hide the information you want to pass on.

a postcard advertising a new menu

Make sure to use high-quality photos to show off your products, share limited-time sales, or display QR codes that link directly to your storefront. Whether you’re a retailer launching a seasonal collection, a restaurant showing off your mouth-watering foods, or a new company letting the locals know you’re open for business--  postcards can help deliver the message.

Save the Date Cards

Save the date cards are a perfect way to make sure they don’t get lost in the mix. Their straightforward layout helps keep the message clear while still making an impact. Make sure to use photos or designs that help tell a story. While often used for weddings, they can be used for a variety of events you might want to promote. They could provide a sneak peak of your new venue or a date of a new product launch.

postcard art on a tan background. the postcard is a wedding invitation, with gold leaves and green striping around the edges.

Creative Holiday Cards

Holiday cards don’t have to be boring. Postcards give you the chance to break the mold and try something new. Instead of a generic card with stock photos you can use your favorite winter scene or a company milestone.

 

The postcard format encourages creativity and bold photography to help share your message with customers. Let Cascade Print Media help you take your postcard game to the next level.

Making a Custom Calendar

Making a Custom Calendar

Creating a custom calendar is a fantastic way to promote your business services, employees, or just your favorites memories. This guide will help provide you with a better understanding of the many options available to you.

Decide on the Style of Calendar

The first step is choosing a style that best fits your needs. The specific style will influence the design, budget, and overall goal of the project.

Wall Calendars: A classic choice that is great for displaying large images. Perfect for color photos, showcasing artwork, or corporate branding. They offer a large amount of real estate for your design ideas and are easy to hang and use. You can choose various stock choices or layouts, such as one or two-sided.

Desk Calendars: They can be large or small depending on your needs. Larger calendars are popular for those with desks providing more space for writing notes, but smaller ones have their place as well. The smaller footprint can make them more practical for a user to keep on their desk and are a constant reminder of your brand or message.

Other Options: Of course you aren’t limited to just those two. Cascade Print Media can do self-standing flip calendars, tear off daily calendars, or even large entire year at a glance poster options.

Here’s a more detailed overview of some of the above options

Desk Calendars

These are a classic choice for a reason. They’re a must-have to help keep you organized and your schedule in check. Whether you’re working from home or an office, it’s a practical, accessible, and efficient way to help organize your workspace while also showing off your company’s branding needs.

a flat desk calendar on a blue background, with markers, a glass, glasses, and lilac camera

They can also be produced with a standing foot or even as a daily tear off piece if desired.

Hanging Calendars

Familiar to everyone, these double-sided wall calendars let you display a full-page image above the monthly grid below. This offers plenty of room to jot down appointments, notes or just reminders. The full header page is a great way to highlight your companies’ services, mission statements, local attractions, or anything else you want to design and add.

a february hanging calendar on a geometric pink, orange, and purple background

Usually bound with staples, they can also be assembled with coil that provides a more luxe look. If you prefer a more streamlined choice, you can make the date pages one-sided and tear off. Either choice allows for the personalized options you want.

Oversized Calendars

If the desk calendars just aren’t big enough, Cascade Print Media can turn them into large wall posters. Why view just one month if you need to be able to see the entire year at a glance?

a bulletin board with a 2022 year at a glance calendar pinned to it, a palm plant is on the desk to the right

Often seen in use by freight or logistic companies, they allow you to easily highlight or block out events or dates that are important to your company so the entire team can quickly see what upcoming events need to be kept in mind.

Finishes and Content

Cascade can work with you to make sure the paper choices and finishing options best highlight your specific needs and budget. We will verify the art and templates supplied to us are built correctly. Confirming high-resolution image use, fonts, bleeds, and layout suitability to best showcase your vision and produce a quality product you can be proud to use. Contact us today and let us make your calendar dreams become a reality.

Flyer Printing – Helping Your Message Stand Out

Flyer Printing – Helping Your Message Stand Out

Custom flyers are a great way to share your company’s message with a wider audience. Whether you’re using them in your business or handing them out at events, flyers have an excellent ability to grab a potential customer's attention and entice them to use your services.

Popular Uses of Flyers

Flyers are generally used to entice customers. It gives them something tangible to remind them of services or options your company can offer them and helps encourage them to follow-up at a later date. Some popular uses of flyers include the following:

  • Detailing Services and Products – Flyers are a great way to show off or introduce new services and products your company can provide.
  • Promoting Specials – When you’re having a sale or promoting an offer, a flyer is an excellent way to help spread the word to prospective clients.
  • Event Promotion – Whether promoting a play, a gig, or a vendor market, flyers are a great way to put information in front of potential customers to get them to stop by and help boost foot traffic for the event.

a set of six hands all in a circle, each one is holding a blue printed ticket inwards to form a circle

Ways to Make Your Flyers Stand Out

Part of getting noticed is ensuring your flyers stand out among the many that customers may receive. Catching their eye and sparking their interest will help them read the contents instead of simply throwing them away.

  • Use High Resolution Images – Most people are visual by nature so using crisp eye-catching images will help catch their attention long enough for them to read the flyer. Ensuring your graphics are as good of a quality as the overall printed piece helps convey and cement your company’s professional image.
  • Use High Quality or Unique Paper – Using quality papers helps your message stand out. If budget concerns limit you to black and white printing, try using a colored stock to draw the customers’ attention. If your design uses full-color images, then printing them on a glossy paper will help them pop even more.
  • Make the Information Clear – While flyers can be used for marketing purposes, they are primarily used to deliver focused and specific messages to potential clients. Try not to get caught up in providing too much information. The goal is to get them to visit your business. You or your employees can fill them in on any minutia once they arrive at the business. If there’s too much text, the customer may not take the time to read the piece at all.

If you are looking for an experienced printer who understands your project needs and can produce high quality pieces to fit any budget contact Cascade Print Media today.