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5 Benefits of Working with a Local Print Company

Eco-Friendly, Marketing, New

In today’s digital age, it’s easy to assume that everything is better done online. However, there are still plenty of benefits to working with a smaller local print shop when it come to printing needs. In this blog post, we’ll explore some of the key advantages of working with a smaller print shop.

Personalized Service

One of the biggest benefits of working with a smaller local print company is the personalized service that you receive. Unlike larger print companies that prioritize high volume orders, smaller companies often focus on building relationships with their customers. This means that you’ll have direct access to the people handling your order, and they’ll be able to provide personalized recommendations and solutions based on your specific needs.

Faster Turnaround times

Another advantage of working with a smaller print company is that they often have faster turnaround times. Usually, smaller companies are not dealing with the same high-volume orders as larger print shops, they can often get your order completed more quickly. Additionally, because you’re working directly with the people handling your orders, you can often communicate more effectively and get updates on your order status in real-time.

Local Support

By working with a smaller print company, you’re also supporting your local community. Local businesses are an integral part of any community, and by choosing to work with them, you’re helping to strengthen your local economy. Additionally, local businesses are often more invested in their community and are more likely to give back through things like charitable donations and sponsorships.

More Flexibility

Smaller print companies are often more flexible when it comes to customization and special requests. Custom sizes, special paper stocks and other unique printing needs can often be accommodated more easily with smaller print companies. Additionally, because you are working directly with the people handling your order, you can often negotiate pricing and other terms more effectively.

Higher Quality

Finally, working with a smaller, local print company often means that you’ll receive a higher quality product. Smaller print companies are not mass producing orders, so they have more time to focus on details and ensure that your order is printed to the highest standard. Additionally, you’re working directly with the same one or two people, so you can provide direct feedback and make adjustments to ensure that the final product meets your expectations.

In conclusion, while online printing services may be convenient, there are still many benefits to working with a smaller local print shop. From personalized service to faster turnaround times to high quality products, choosing to work with a local print shop can be a smart choice for your printing needs. Additionally, by supporting your local print company, you’re helping to create a stronger and more vibrant local economy.

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5 Benefits of Print Marketing

Eco-Friendly, Marketing, New, Print Marketing

Are you looking to expand your marketing efforts and maximize your ROI? Print marketing is an effective way to reach potential customers and drive conversions. While digital marketing is an important part of any successful marketing strategy, print marketing can be a powerful tool for businesses of all sizes.

Here are five benefits of print marketing that you should consider for your next campaign:

Print Marketing is Tangible:

In today’s digital world, it can be easy to forget about the power of print marketing. But tangible materials, like postcards, brochures, catalogs and flyers, can create a lasting impression with potential customers. They also provide a physical connection to your business, which is something that digital marketing can’t.

Print Marketing is Targeted:

Print marketing allows you to target specific audiences, which is critical for any successful marketing campaign. You can target specific geographic areas, demographics, or interests with precision and accuracy. This allows you to create a more personalized message that resonates with your target audience.

Print Marketing is Cost-Effective:

Print marketing is one of the most cost-effective ways to reach potential customers. Compared to other types of marketing, it’s relatively inexpensive, which makes it a great option for small businesses and startups. Plus, you can track the effectiveness of your print marketing campaigns using metrics like response rates and conversions.

Print Marketing is Versatile:

Print marketing is incredibly versatile, which means that you can use it in a variety of ways. You can use it to create awareness, drive sales, or even launch a new product. You can also use it to reinforce your brand identity and create a stronger connection with your customers.

Print Marketing is Measurable:

Another great benefit of print marketing is that it’s measurable. You can track the effectiveness of your print campaigns using metrics like response rates, conversion rates, and ROI. This allows you to identify what’s working and what’s not so that you can adjust your strategy accordingly.

Print marketing can be a powerful tool for businesses of all sizes. It’s cost-effective, targeted, and measurable, which makes it a great option for any marketing strategy. So if you’re looking to expand your marketing efforts and maximize your ROI, consider adding print marketing to your strategy.

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Direct Mail – The Best Way to Reach Customers

Direct Mail, Eco-Friendly, Marketing, Print Marketing, Promotional Products

2020 has been one for the books, and it isn’t even over yet! Who would have thought that a couple weeks of quarantine, would turn into months of quarantine, work from home, and distance learning for our children? Summer came and went in a flash and much of our regular routines have been stripped away. With the ever-growing use of technology, from zoom to Netflix, digital ads are no longer getting the attention of your customers and clients. How to solve this? Direct Mail! Below are some great tips on how to use direct mail and its benefits

Target: digital marketing often does not go the desired targets, but rather a more general audience. Direct mail can get be nailed down to hit your target specifically to make sure you are getting more bang for your buck. Want to hit only a certain demographic within a certain neighborhood? We can help! Want to only send to certain age groups or employment types? We can help!

Track: did you know that we can monitor who receives direct mail and who is responding or using it? Depending on how your direct mail media is built, we can help track users and responders. This is a fantastic way to measure your return on investment!

Mix: It has been shown that adding direct mail into your marketing mix increases your chances of your target audience remembering your brand and taking action. Direct mail mixed with digital helps to increase brand awareness.

Looking to increase your marketing ROI and attract more customers? Direct mail is the way to go. Contract us today, we’d love to help!

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Eco-Friendly, Marketing, Print Marketing

Education Marketing Essentials

Education marketing is critical, now more than ever, to get attention and focus on your brand or product. Did you know that most people absorb more information when reading it on paper than on a screen? What better way to get your point across about your brand than through print? Below are some education marketing essentials to help spread the word and educate the audience about your products and services. It’s a win-win!

Booklets: Need to showcase a lot of material to your students, alumni or prospective students? Creating a booklet of classes, updates, pictures and other informational content is a great way to pack a punch in a small and budget friendly way.

Direct Mail: Sending direct mail is a great way to reach current and potential customers near and far. You can showcase a new class, updated curriculum or new campus activities with a quick postcard or a more in-depth information packet.

Brochures: Showcase your school or tutoring company with a brochure! Give detailed information about classes, location, curriculum and more for students.

Magnets: Similar to business cards, magnets are a great way to convey vital information in a small package. It helps keep information top of mind, while also being useful to the end user.

Newsletters: Newsletters are a great way to get out updates about campus projects, new classes and upcoming events to a lot of people. They can be sent to alumni, current students and prospective students to keep them in the know and encourage them to participate in community events.

Postcards: Need to send a quick update, important facts, or a friendly reminder? Postcards are great to help students and parents understand important information, and something they can easily keep on their fridge without a lot of clutter!

Stickers/Labels: Sticker and labels seem to make their way to almost any surface. Road signs, cross walk poles, car bumpers and more. Get your school or business name out there – who knows where it will end up!

Bookmarks: Bookmarks are a great way for students to place where they left off, and helps keep your class or company top of mind.

Banners: What better way to congratulate or celebrate a big win than with banners! Have a big hiring fair? Want to celebrate a big game or event coming up? Banners are a great way to get the word out and let people know.

Apparel: Have you ever walked down the street and seen someone wearing a sweatshirt with an educational organization’s name on it? Spread school spirit through your current students and customers. It’s the best form of referral marketing there is!

Promotional Products: Did you know that almost 90% of people remember a promotional item given to them, even after two years has passed? Something as small as a pen or notebook can make a huge impact on your audience.

We would love to help you showcase your school or educational organization with its best foot forward. We have been in business for over 55 years and are the leading print provider in the Pacific Northwest. We would be happy to help offer some suggestions and help you create the perfect medium to convey your brand!

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