Marketing Archives - Page 5 of 12

Go Big or Go Home: Oversized Signage

If you're trying to get noticed in a sea of booths, buildings, or brand noise, subtle signage isn’t going to cut it. That’s where oversized banners and pop-up displays shine—literally and figuratively.

At Cascade, we help clients create show-stopping signage that doesn’t just fill a space—it owns it.

Why size matters (and how to make it work for you):

More space = more impact.
Oversized banners are ideal for tradeshows, sporting events, storefront promotions, and open houses. Whether they’re hanging above the crowd or stretching across a fence line, they demand attention in ways smaller signs simply can't.

Materials that match your mission.
Not all banners are created equal. Mesh works great for outdoor installs where wind is a factor. Vinyl is durable and budget-friendly. Fabric adds an elevated, high-end look for indoor displays. (Don’t worry—we’ll walk you through what works best.)

Easy to install, even easier to reuse.
Pop-up banners and step-and-repeats are a hit for events because they’re portable, lightweight, and reusable. Just roll them up and go.

Design for distance.
If you can’t read it from across the parking lot, it’s not doing its job. We recommend high contrast, minimal text, and large logos. Our design team can handle the heavy lifting there, too.

Oversized signage doesn’t have to mean oversized stress. We’ll help you pick the right product, prep the artwork, and even handle the install if you need it. All you have to do? Show up and steal the spotlight.

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

From Panic to Print Ready: What It’s Like to Work with Cascade

Marketing

We’ve all been there. You’ve got a deadline, a half-baked idea, and a boss who wants it “by Friday.” Whether it’s for a tradeshow, a corporate event, a last-minute rebrand, or a new branch opening, the pressure can build fast.

That’s where we come in.

At Cascade Print Media, we take pride in being more than just a vendor. We’re your behind-the-scenes team—the ones who keep you on track, on brand, and out of panic mode.

What our full-service support really looks like:

Concept + Planning:
Not sure what you need? We’ll ask the right questions to uncover your goals, timeline, audience, and budget. Then we’ll recommend the best solutions.

Creative + Proofing:
Whether you’re coming in with final artwork or a napkin sketch, our designers help bring your vision to life. We’ll send you a proof to approve before we print a thing—so you know exactly what you’re getting.

Production + Print:
We handle all the production in-house (or with trusted partners for specialty items), which means quality control, quick turnarounds, and fewer surprises.

Finishing + Fulfillment:
Need your order kitted, shipped to multiple locations, or bundled with promo items? No problem. We’ve got it covered.

Delivery + Install:
Whether it’s installing window graphics, setting up event signage, or delivering last-minute flyers across town, we go the extra mile—literally.

When we say "partners in print," we mean it. You bring the ideas, we bring the execution (and maybe a few snacks to keep things fun along the way).

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Book Binding Options

FAQ, Marketing, Tips and Tricks

Book binding comes in many shapes and forms. Choosing the right kind is usually determined by it’s intended use, page count and desired look. Depending on your needs Cascade offers a variety of choices to help bring your next project together.

Saddle Stitched

The most affordable option, Saddle Stitching, is bound together using industrial staples resulting in an inexpensive yet durable binding solution. An excellent choice for mid-sized books. Cascade can accommodate books ranging from 8 to 80 pages. Books on the smaller side will naturally lie flat. This makes it a great option for books where people need to write information or add notes. It is one of the most commonly used binding methods for booklets in use.

Wire-O Binding

Another sturdy option is Wire-O binding. This involves gathering the pages in order, punching square holes along the spine and then securing them with a loop of metal wire that is closed binding everything together. When bound this way the pages can be opened and will lay flat. They can even be folded fully back around to the rear cover. This works great for higher end notepads, recipe books or notebook style projects.

Perfect Binding

Photo of person reading a book that is perfect bound

Perfect Binding is a method commonly seen in magazines or books. This is where a strong glue is used to hold the gathered pages against the spine of the cover. This is the most expensive of the three options but results in the most professional and high-impact appearance. Usually reserved for a thicker booklet, this style of binding can be unsuitable for thinner, smaller booklets.

Inside Pages

photo of "tunnel" of magazines and papers

Cascade offers a range of internal stock choices that can best suite your needs. Whether you need gloss options to help your color images pop or are after affordable uncoated stock that allows users to write in your products. Cascade Print Media can help guide you through the rabbit hole of choices that best serve your needs and budget.

Check out our other post on binding options - then contact us so we can help you with your next project!

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Paper Type Options

FAQ, Marketing, Tips and Tricks

The landscape of printing features a wide variety of paper options, each offering unique features that can cater to the needs of any particular printed piece.

Paper Weight & Thickness

The type of paper used for a print project can be distinguished by a variety of paper weights, which relate directly to the thickness or heaviness of a single sheet of paper. Paper weights span thin sheets that can be used as flyers or letters all the way up to thick paper better suited for more heavy-duty purposes, like cards, posters, or book covers.

In the US, paper weight is often referred to as basis weight, which is measured in pounds and is calculated based on the weight of a ream of 500 sheets of paper in its standard size. This form of measurement may sound impractical for the average person to use, but the best way to think about it is that the higher the paper weight, the heavier the paper. Basic copier paper is typically around 20 lbs., whereas a sturdy poster is printed on paper that is likely to be around 130 lbs. in basis weight.

Cover vs. Book Weight

The printing industry also distinguishes between cover weight paper and book weight paper. Book weight paper is typically relatively thin paper that can be used for a variety of print media, such as books, booklets, catalogs, magazines, and letters. In contrast, cover weight paper, often referred to as cardstock, is typically thick and stiff, and can be used for an assortment of more sturdy print media, such as business cards, menus, postcards, invitations, and posters. Book weight paper typically spans 60 lbs. to 100 lbs. in basis weight whereas the span for cover weight paper is around 80 lbs. to 130 lbs. The pounds of basis weight are symbolized by a # sign.

Paper Finishes

Print media can be coated with a variety of finishes during the papermaking or printing processes. These include the following:

Gloss finish: Shiny and lustrous smooth coated finish. Make your colors and images pop!
Matte finish: Eliminates glare while protecting the print with a dull coating. Often used for jobs with lots of typed copy or fine details.
Silk finish: The perfect middle ground between gloss and matte. Silk can be compared to a luster or semi-gloss finish.
Uncoated paper: More superior than your average copy paper and prints pieces with stunningly sharp images. Great for journals, cards, and coloring books as it is easy to write on.

For more advice about what type of paper options would work best for your next print project, contact us at or give us a call at (253) 472-5500.

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Summer Essential Swag for Your OOO Adventures

Marketing, Promotional Products

With summer just around the corner, it's time to gear up for beach days, backyard barbecues, and those well-deserved Out-Of-Office (OOO) moments! But while you're packing your sunscreen and sunglasses, why not consider adding some fun and functional branded promo products to your vacation stash?

At Cascade Print Media, we’ve curated a list of summer essentials that’ll make your clients’ time off a breeze—and you don’t even have to leave the office to grab them! Whether you're looking to stock up for your next company retreat or give your customers a lasting impression while they’re lounging poolside, our summer-ready promo products will keep your brand shining all season long.

Branded Beach Towels

There’s nothing quite like lounging by the ocean with a towel that screams “vacation vibes.” Our branded beach towels are perfect for company swag or giveaways that get your brand noticed even on the sand. These towels are big, bold, and perfect for customizing with your logo, ensuring that every dip in the ocean or pool is a reminder of your company’s sunny side.

Custom Sunglasses

Keep your clients' eyes protected from the sun in style with custom sunglasses. These affordable yet high-impact promo items are a hit at any summer event or giveaway. Available in a variety of colors and styles, these sunglasses are the perfect way to ensure your brand is seen everywhere—whether on the beach, at a BBQ, or while strolling through a summer festival.

Personalized Coolers and Drinkware

Stay refreshed and hydrated while keeping your brand cool with custom coolers and personalized drinkware. Whether it’s a cooler bag for beach picnics or a water bottle that keeps drinks cold all day long, these essentials will make sure your clients stay hydrated and stylish. Think about branded tumblers, insulated bottles, or even custom beach bags that carry everything in one go.

Picnic and Beach Blankets

Picnics are a classic summer activity, and a branded beach blanket can make it even better. Not only are they functional for outdoor dining, but they also serve as a perfect backdrop for your brand to be showcased all season long. Plus, they fold up neatly, making them easy to pack for any getaway. A cozy, custom blanket is bound to be a favorite summer essential.

Custom Tote Bags

Heading to the beach or a summer event? Custom tote bags are a versatile and eco-friendly option to carry everything you need—whether it’s sunscreen, snacks, or a good book. Personalized with your logo, these bags make it easy for your brand to travel everywhere, from the beach to the boardwalk. Bonus points: They’re reusable, making them great for eco-conscious customers!

Portable Phone Chargers

Let’s face it—no one wants their phone to die in the middle of a beach selfie or while navigating through their summer vacation. Keep your clients' devices charged and ready for action with custom portable phone chargers. These compact chargers are perfect for travel and can be branded with your logo, ensuring your clients never miss a moment to share their summer fun.

Sunscreen and Lip Balm with Your Logo

Protect your clients from the sun’s harsh rays with branded sunscreen and lip balm. Perfect for vacationers, these small but mighty items fit perfectly into beach bags, and your logo will be on display every time they reapply. Whether they’re protecting themselves from the beach sun or the summer heat, these products will keep your brand in the spotlight.

Beach Chairs and Umbrellas

For those longer days on the sand, branded beach chairs and umbrellas make the perfect summer companion. Your clients will appreciate the shade and comfort while you gain exposure as their go-to brand for relaxation and fun. These items are perfect for giveaways or corporate events, ensuring your brand gets a front-row seat at the next summer beach day.

How to Order Your Summer Essentials:

All of these summer essentials (and many more!) are available for quick and easy ordering on our website. Whether you’re looking for something fun and functional for your employees, clients, or event guests, Cascade Print Media has you covered.

Visit Cascade Print Media's website or get in touch today to shop for your summer-ready promo products and keep your brand shining bright all season long!

Get Ready for Your OOO Adventures:

The summer sun isn’t just for enjoying—it’s for promoting! Whether you're lounging at the beach, hiking in the mountains, or attending a summer event, these branded products will help keep your company top of mind. And while you're out of the office, we'll handle the details to make sure you have everything you need for a stellar summer.

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Maximize Your Visibility: Power of Signage for Outdoor Events

Marketing, Print Marketing, Signs, Tips and Tricks

Maximize Your Visibility: Power of Signage for Outdoor Events

In the world of marketing capturing the attention of potential customers is a paramount goal. Outdoor signage stands out as a potent tool especially for events. Their ability to project your brand message, attract attention effortlessly and ultimately drive foot traffic makes them invaluable for any business looking to make an impact.

Outdoor Strategies

When it comes to outdoor print BIG is the name of the game. This is where Cascade Print Media’s large format printing expertise can come in handy. Our designers can make sure your bold creative vision is properly displayed. Ensuring that your graphics come out crisp and clean for maximum impact.

Here are just a few ways to incorporate outdoor signage into your next event…

A-Boards

While excellent for street advertising they also work great at other venues, helping to attract attention in an easy to set up and portable way. With two inserts a sign you can make sure your message is seen from any angle. Available in a few standard sizes, Cascade can help supply the hardware and sign inserts. With replaceable inserts it’s a breeze to change out your message or have holiday or event specific messages.

Pull-Up Banners

While these excel at indoor events with a little extra preparation they can be used at outdoor events as well. Durable, portable and providing a large area for messaging and company branding there are an excellent large format choice. Designed to be used again and again so no matter what the venue your message will stand strong. When marketing needs change these can be updated. The hardware can be saved and new graphics installed to help reduce overall costs.

Posters and Signs

Whether indoor or outdoor, Cascade Print Media offers a range of media materials for all your signage, POS or retail needs. Available in a range of sizes, including recyclable options, you’re sure to find something that fits your needs. Whether it’s a lightweight one-day use sign, a medium-term use sign on a more durable substrate or something that can withstand harsh outdoor weather year after year Cascade can provide a suitable solution to help get your message across.

Branded Pop-Up Tent

Need to stand out at outdoor or community events? A branded tent will ensure you stand out among the sea of white tents. Whether you’re after simple text branding or a full color tent with custom sidewalls Cascade can help. With a bright and branded tent, you will ensure attention and foot traffic with the added advantage of easy setup and portability.

Partnering with Cascade Print Media can help you harness the potential of outdoor signage and carve out a distinctive space at your next event.

Learn More

(253) 472-5500

3321 South Lawrence St.
Tacoma, WA 98409

info@cascadeprintmedia.com

Go Big or Go Home: Oversized Signage

From Panic to Print Ready: What It’s Like to Work with Cascade

What our full-service support really looks like:

When we say "partners in print," we mean it. You bring the ideas, we bring the execution (and maybe a few snacks to keep things fun along the way).

Book Binding Options

Check out our other post on binding options - then contact us so we can help you with your next project!

Paper Type Options

For more advice about what type of paper options would work best for your next print project, contact us at or give us a call at (253) 472-5500.

Summer Essential Swag for Your OOO Adventures

Maximize Your Visibility: Power of Signage for Outdoor Events

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