Embossing vs. Debossing

Embossing vs. Debossing

What is the different between embossing and debossing? They are basically the same thing, just stamped paper, but the difference is in the location from where it is stamped. Both are created using metal plates to essentially stamp the paper. Debossing means the paper is stamped on the front, making the image, text or graphic indent and make a depression down, or away from the front. Embossing is taking a metal plate and being stamped from the back back of the text, image or graphic. This raises or elevates the graphics.

Both embossing and debossing a great way to create a 3D effect and enhance certain texts or simple graphics that you want to highlight on your project. To further increase effect, many people add colored ink or foil stamping to certain words and images, as well as various depths of the embossing or debossing. This is a great way to make certain things stand out.

You usually see embossing and debossing on business cards, invitations (especially to weddings and other formal events) and sometimes on letterhead and greeting cards, among other marketing material. These help to add a feel and look of luxury and add a special touch to help you stand out, with very little expense.

Almost anything can be embossed or debossed, along with foil stamped. There are only a few restrictions such as paper type, certain graphics, and time allowed for completion.

Contact us today to learn more about embossing, debossing and foil stamping for your next project.

Example of Embossing

Embossed Bracelet

photo courtesy of wristbands.com.uk

Example of Debossing

Debossed Bracelet

photo courtesy of elito.com

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How We Can Help You Go Green

How We Can Help You Go Green

Looking for ways to go green, while still getting your message out there? We can help! From direct mail campaigns to environmentally friendly paper and inks, we are here to help every step of the way. Check out some tips below on just a few of the ways we can help you go green!

Mail invitations directly from us:

Did you know we can help with direct mailing? All we need is you list (or we can provide for you) and you’re all set! How does this help go green? One less delivery for us, one less thing on your to do list. Let us take the burden off you of having to go to the post office to mail everything out, ‘cause we are already going there. Plus, we may be able to help save you money on bulk postage rates!

 

Electronic proofs:

Electronic proofs are standard with all our jobs. We are happy to provide a hard copy proof, but delivery and mailing put stress on the environment with every step of the way. You will be able to see and fix any glaring mistakes, all from the comfort of your office or home. While the colors will not match exactly (colors on screen are different than on paper), they are similar enough that you will be able to spot any big mistakes.

 

Eco-Friendly Inks & Paper

Paper Facts: Paper is biodegradable and unlike water bottles, cell phones, computers and other electronic devices, it decomposes in a landfill.

Paper is made from cellulose fiber – that can come from pulped wood, rags, cotton, grasses, sugar cane, rice and waste paper. An estimated 4 million trees are planted daily and due to reforestation, forests in the U.S. have actually grown over the past century.

Paper is recyclable – 37% of the U.S. pulp is produced from recovered paper. Most recovered paper is used to make new copy and writing paper, as well as corrugated boxes, fruit cartons, egg cartons and wall insulation.

Ink – we use soy based inks that are compatible with the environment. This means less harsh chemicals in the environment and on your printed materials.

 

Economy Growth:

The forest products industry accounts for about 6% of the total us manufacturing output and employs more than one million people. It ranks among the top 10 manufacturing employers in 42 states. There are almost 175,000 establishments in this segment that employ over 2.9 million people. For comparison, the auto manufacturing industry only employs about 1.2 million

 

Efficiency:

Did you know that reading something on paper is 20-30% faster than reading something on a screen? Reading from paper results in deeper understanding of text and most end users prefer it. People are more likely to visit your store and buy something from a direct mail campaign then a simple email. If they can see it, touch it and read it, you have a bigger ROI than a simple email, which according to a survey, 80% of receivers automatically delete before ever opening the email.

 

Looking for more facts and ways to reach more customers? Check out some of our tips and tricks here and here.

 

 

References:

Whattheythink.com

 

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Direct Mail – The Best Way to Reach Customers

Direct Mail – The Best Way to Reach Customers

2020 has been one for the books, and it isn’t even over yet! Who would have thought that a couple weeks of quarantine, would turn into months of quarantine, work from home, and distance learning for our children? Summer came and went in a flash and much of our regular routines have been stripped away. With the ever-growing use of technology, from zoom to Netflix, digital ads are no longer getting the attention of your customers and clients. How to solve this? Direct Mail! Below are some great tips on how to use direct mail and its benefits

 

Target: digital marketing often does not go the desired targets, but rather a more general audience. Direct mail can get be nailed down to hit your target specifically to make sure you are getting more bang for your buck. Want to hit only a certain demographic within a certain neighborhood? We can help! Want to only send to certain age groups or employment types? We can help!

Track: did you know that we can monitor who receives direct mail and who is responding or using it? Depending on how your direct mail media is built, we can help track users and responders. This is a fantastic way to measure your return on investment!

Mix: It has been shown that adding direct mail into your marketing mix increases your chances of your target audience remembering your brand and taking action. Direct mail mixed with digital helps to increase brand awareness.

 

Looking to increase your marketing ROI and attract more customers? Direct mail is the way to go. Contract us today, we’d love to help!

 

What Is Bleed In Print?

What Is Bleed In Print?

Working on a print project and confused by some terms. We’re here to help!

No printer or machine is capable of printing all the way to the edge of the paper line. This means that project must be printed on larger sheets and cut down to final desired size. That’s where bleed comes in.

Bleed is print that goes beyond the edge of the page where the sheet will be trimmed.

 

 

Standard bleed size is 1/8” or 0.125” on all sides of your project. This means that you are ordering a standard sized 8.5 x 11” poster, your submitted art should be 8.75 x 11.25”.

This allows for a more professional looking product and ensures that things are not cut off at improper places with your project. This ensures that the image will truly go all the way to the edge of the printed project and leave no white margin.

Most printers should be able to add bleed to your work, if needed, but if possible, try to add it yourself so the project comes out just like you want. A good printer should submit a proof to you for your approval prior to going to print so you can check bleed and other information is correct. Check out our post on how to choose a good printer if you have more questions.

 

Have more questions about lingo or special projects – let us help! We are your partners in print.