Essential Print Items for Any Business

Essential Print Items for Any Business

Are you starting a new business, new product, or want to spice up an existing business? We have some essential print items that will help promote your business at very little cost.

Business Cards: Business Cards are essential in any business meeting. It is small, but mighty! The small piece of paper helps to pass along vital information that allows clients and future customers know how to contact you and your teams. Before anything else, business cards should be your first piece of marketing material

 

Brochures/Catalogs: While you do not need to have a full catalog of capabilities with you at the first meeting, you should have something to leave behind. it is always good to have a concise piece of literature to leave with the client outlining your company’s capabilities and how they can benefit from your company’s abilities.

 

Presentation Folders: To transport contracts and other important documents, presentation folders help keep everything neat and clean. Presentation folders help enhance your brand as well as helps organize all necessary paperwork.

 

Pens/Writing Utensils: help drive home your brand with writing utensils. These can be left behind with clients long after the meeting, helping promote to numerous people. You never know who will end up with your writing utensils, so try to include your company name and contact information.

 

Vehicle Wraps/Magnets: Not only will people see your company vehicle in the parking lot of your clients you are meeting with, but to and from meetings as well! Vehicle wraps and magnets are a great source of advertising, seeing the most impressions than any other form of advertising.

 

Banners/Signage: Need help to promote your company? Large signage and posters help get the word out about your new business or products.

 

Apparel/Uniforms: ensure the company standards are consistent with all team members. Company branded apparel helps further promote your brand, and also ensures that all team members look professional.

 

Promotional Products: Make sure to leave customers and potential clients with a “goody” after your first meeting. It can be as something as small as a magnet or pen, to something larger like portable speakers or coffee mugs,

 

Bonus Item:

Direct Mail Campaigns: Want to let people know you are new to the area? Have a new product line you want to promote? Get the word out with direct mail campaigns! Use your existing list or find a new one based off who you want to promote to.

 

 

Sales Meeting Essentials

Sales Meeting Essentials

Need insight into sales meeting essentials? Your business will shine with beautifully printed products that showcase your company and products. Some of the first interactions you have with potential clients are through sales meetings. Make sure you have the essentials to show off your business and brand, right from the start.

Check out our quick infographic on sales essentials and how to make any meeting successful!

Cascade Print Media's Sales Meeting Checklist

 

 

 

Print Marketing vs. Digital Marketing – Twenty Facts That Will Surprise You

Print Marketing vs. Digital Marketing – Twenty Facts That Will Surprise You

You may have heard the cry to reduce paper use. If you are considering a post card campaign or other types of direct mail, rack cards, brochures, or other types print marketing you might wonder whether to switch to “electronic”. The topic is well researched and the facts are crystal clear.

Effectiveness and Engagement of Print Marketing vs Digital Marketing

 

  1. 56% of customers find print marketing to be the most trustworthy type of marketing.
  2. The response rate of printed direct mail marketing is 37% higher than email direct marketing.
  3. More than 92% of 18 - 23 year old’s found printed content easier to read rather than digital.
  4. 80% of households read or browse their print advertising mail.
  5. 62% of consumers who responded to direct mail in the past three months made a purchase.
  6. At least 47% of customers report using ad-blocking technology when browsing online.
  7. The average return on printed direct mail campaigns is 1,255%.
  8. 70% of American’s say mail is more personal than the internet.
  9. Brand recall for direct mail ads was 70% higher among study participants who were exposed to direct mail ads and digital ads.
  10. 80-90% of direct mail is gets opened, while only 20-30% of email gets opened.
  11. 44% of customers visit a brand website after receiving a direct-mail marketing – 10% MORE than those who receive an email.

 

Green Responsibility - Print Marketing vs Digital Marketing

 

  1. Print is Green! Print is environmentally-friendly and one of today’s most sustainable industries. Only 17% of cut forest trees are used by the paper industry.
  2. Most paper is recycled at least seven times before adding in virgin wood fibers.
  3. 91% of consumers agreed that print and paper are sustainable ways to communicate, when responsibly produced, used, and recycled.
  4. Spam email wastes at least 33 billion kilowatt hours annually – equivalent to the greenhouse gas emissions of 3.1 million cars using 2 billion gallons of gas.
  5. The average person wastes 2.4 times more electricity on powering a single computer than the energy used to produce the paper they use in a year.
  6. Lately some cite the “environmental stress” of sending paper documents. However, paper comes from a sustainably grown renewable resource. The demand for paper creates the economic incentive that drives continual regeneration of forests and the delivery of carbon sequestration benefits.
  7. A 2016 study found that 85% of respondents believe that companies who make negative green claims about paper are simply seeking to reduce their expenses.
  8. Roughly two-thirds of the energy used by North American pulp and paper mills is self-generated. The paper industry uses more renewable energy than any other industrial sector.
  9. The global print and paper industry accounts for only 1% of the global carbon dioxide emissions.

 

The facts are clear when it comes to using printed marketing pieces versus electronic marketing – printed marketing pieces are more effective and “green” than email and online marketing.

 

Contact us today to talk with a print marketing specialist to create a plan to help your organization to reach your goals.

 

Sources: printisbig.com, American forest & paper association, small business trends, choose print, two sides

Vehicle Wrap FAQs

Vehicle Wrap FAQs

Are you considering a vehicle wrap for one or more of the cars, vans, trucks, buses or trailers in your company fleet?  If you’ve got questions, we’ve got answers! Get answers to the most commonly asked questions about vehicle wraps and vehicle graphics.

WILL A VEHICLE WRAP DAMAGE THE PAINT ON OUR FLEET VEHICLES?

In most cases, factory paint jobs will not be damaged from a vehicle wrap. In fact, for most cars, a vehicle wrap will help prevent from fading and other damages caused to cars from natural elements. Paint or coatings in poor condition may peel when vehicle graphics or wraps are removed from the vehicle.

CAN YOU WRAP THE BACK AND SIDE WINDOWS, TOO?

Yes! We use window film which allows you to see out from inside the vehicle, but hinders people looking into the vehicle from outside. The graphic looks seamless from the outside of the vehicle. This is what you typically see on city busses.

WHAT IS THE PROCESS OF APPLYING A VEHICLE WRAP OR VEHICLE GRAPHICS?

Artwork. If your art has already been created, we will check to ensure it is compatible with our equipment. If it is, we will email you a PDF proof and an image of what your vehicle graphics will look like once printed and applied to your vehicle(s).

Let us know if you need artwork created, we are happy to design it for you; there may be a fee. Note: artwork that we create will be the property of Cascade Print Media. We will keep it on file so it is handy when you are ready to wrap more vehicles.

Scheduling. After you approve your proof, we schedule a time for your vehicle(s) to be dropped off at our Tacoma facility. Our typical turn-around time is less than 24 hours. Schedule early to help ensure a speedy turnaround.

Drop Off Your Freshly Cleaned Vehicles. When you deliver your vehicles, ensure they are delivered freshly cleaned and free of dirt, dust, oils, waxes or any other substance that could prevent the vinyl from adhering to the vehicle. Vehicles which are dropped off that are not in proper condition, may incur a $150 cleaning fee. If Cascade Print Media needs to clean your vehicles, we may need to drive them off premise for cleaning. Cascade Print Media is not liable for any damage to vehicles during this process.

DOES MY VEHICLE HAVE TO BE A CERTAIN COLOR TO BE WRAPPED?

We can wrap any color of vehicle with almost any graphic! While we prefer black or white, depending on what graphic is being wrapped, we are happy to wrap any color of vehicle.

WHAT TYPES OF VEHICLES CAN YOU WRAP?

We can apply vehicle graphics or a vehicle wrap to any type of vehicle. We typically wrap cars, SUVs, convertibles, vans, box trucks, semitrucks, mini-busses, busses, trailers, and much more. We also wrap motorcycles, boats, scooters, and more! See examples of a few vehicles we have wrapped.

HOW LONG WILL MY VEHICLE WRAP LAST?

Wraps usually last anywhere from four years to well over a decade. How long your wrap lasts will depend on a variety of factors. Weather, maintenance, storage, the elements exposed to the vehicle, and how you care for the vehicle all contribute to how long it lasts. Window film usually lasts 2 - 5 years, but can easily be replaced to match the original vehicle wrap or graphics.

HOW DO I CARE FOR MY VEHICLE WRAP?

We recommend avoiding commercial car washes, as the high pressures can damage the graphics and encourage early peeling. Using ice scrapers on window graphics will void your warranty and could cause peeling.

HOW EASY IS IT TO REMOVE VEHICLE GRAPHICS AND WRAPS?

Vehicle wraps and graphics are fairly easy to remove by trained professionals. Most factory paint and coatings allow for the wraps to be removed with no residue, and without peeling the paint. While older vehicles are more prone to paint peel, it is rare. Cascade Print Media is not responsible for paint damage during installation or removal of vehicle graphics or wraps.

WHY SHOULD I WRAP MY VEHICLE?

Vehicle wraps provide the highest return on investment (ROI) in terms of marketing costs. Your vehicle has the ability to be seen by more than 16 million people in a year, depending on where your vehicle is driven and how much time it is on the road.  Fleet wrapped vehicles have been shown to increase brand awareness 15 times greater than any other form of advertising media. Mobile advertising allows you to position your “ad” in any location you want. The average American travels 302 miles per week – providing excellent opportunities for mobile advertising to promote your products, company, or organization.

Contact us today to talk with a vehicle graphics specialist about wrapping your cars, trucks, vans, trailers, and other vehicles.