Education marketing is critical, now more than ever, to get attention and focus on your brand or product. Did you know that most people absorb more information when reading it on paper than on a screen? What better way to get your point across about your brand than through print? Below are some education marketing essentials to help spread the word and educate the audience about your products and services. It’s a win-win!
Booklets: Need to showcase a lot of material to your students, alumni or prospective students? Creating a booklet of classes, updates, pictures and other informational content is a great way to pack a punch in a small and budget friendly way.
Direct Mail: Sending direct mail is a great way to reach current and potential customers near and far. You can showcase a new class, updated curriculum or new campus activities with a quick postcard or a more in-depth information packet.
Brochures: Showcase your school or tutoring company with a brochure! Give detailed information about classes, location, curriculum and more for students.
Magnets: Similar to business cards, magnets are a great way to convey vital information in a small package. It helps keep information top of mind, while also being useful to the end user.
Newsletters: Newsletters are a great way to get out updates about campus projects, new classes and upcoming events to a lot of people. They can be sent to alumni, current students and prospective students to keep them in the know and encourage them to participate in community events.
Postcards: Need to send a quick update, important facts, or a friendly reminder? Postcards are great to help students and parents understand important information, and something they can easily keep on their fridge without a lot of clutter!
Stickers/Labels: Sticker and labels seem to make their way to almost any surface. Road signs, cross walk poles, car bumpers and more. Get your school or business name out there – who knows where it will end up!
Bookmarks: Bookmarks are a great way for students to place where they left off, and helps keep your class or company top of mind.
Banners: What better way to congratulate or celebrate a big win than with banners! Have a big hiring fair? Want to celebrate a big game or event coming up? Banners are a great way to get the word out and let people know.
Apparel: Have you ever walked down the street and seen someone wearing a sweatshirt with an educational organization’s name on it? Spread school spirit through your current students and customers. It’s the best form of referral marketing there is!
Promotional Products: Did you know that almost 90% of people remember a promotional item given to them, even after two years has passed? Something as small as a pen or notebook can make a huge impact on your audience.
We would love to help you showcase your school or educational organization with its best foot forward. We have been in business for over 55 years and are the leading print provider in the Pacific Northwest. We would be happy to help offer some suggestions and help you create the perfect medium to convey your brand!
