Marketing Materials to Attract Customers

Marketing Materials to Attract Customers

Wondering what marketing materials are useful in attracting customers to your brand or services? Check out our list below with helpful and proven pieces that attract new and existing customers to your brand.

  1. Posters: Get the word out about products, events and other business pursuits with posters.
  2. Postcards: Send out postcards to the neighborhood and current customers to let them know about special deals, new products and other services you offer.
  3. Brochures: A well put together brochure outlining all your services and offers help further promote your business and are a great resource for cross selling.
  4. Promotional products: Did you know that most people keep promotional products for over a year, sometimes over two? And if they don’t keep it, they pass it on to others? Useful promotional products help promote your brand, well after the meeting or transaction has occurred.
  5. Wall graphics: Help get the word out about your business with wall graphics. They are able to be applied on almost any surface, both indoor and outdoor!
  6. Window clings: Place clings on your car, home, business or almost any window you can find!
  7. Floor graphics: Floor graphics help direct people through an experience, help to promote your services, and can be applied on almost any surface.
  8. Catalogs: Have lots to offer that you want to showcase to your clients? Catalogs pack a big punch and offer all your products at your clients’ fingertips.
  9. Notepads: Need to jot down ideas? A great and budget friendly option to leave with clients to brainstorm and write down notes.
  10. Labels/Decals: Labels on branded products are fantastic and can also act as reminders to get a repeat service done. Often used as a reminder, labels can help remind people of your awesome service as well as when they need to reorder or get a service redone.
  11. Vehicle graphics: Want to promote your brand to as many people as possible with very little investment? Vehicle graphics are the way to go!
  12. Stickers: Stickers can be handed out as promotions, to seal invitations and envelopes, and much more!
  13. Banners: Banners are great to promote your business to the masses, especially when shown in a major thoroughfare or high traffic area.
  14. Magnets: Stay top of mind for customers by creating fridge, locker or car magnets!
  15. Coasters: Remind people of some of your services while they are sipping their favorite beverage! Its always good to be playful and fun while promoting your brand with coasters.
  16. Envelopes: Envelopes are seen not only by the intended recipient, but also everyone that handles the mail!
  17. Folders: Folders help keep your brand information clean, neat and tidy, while also giving a polished look to any presentation.
  18. Cards: Thank you cards, invitation cards, recipe cards… you can promote your services in several ways to get your ideas heard.
  19. Coupon/punch cards: Create loyal guests and clients with coupon cards or punch cards. It helps build up brand awareness, and also offers your loyal guests a nice treat!
  20. Apparel: Staff apparel not only creates a streamlined and more tailored look, but also helps to promote your services.
  21. Calendars: Want to have your customers focus for 365 days a year? What better way to do it that with a yearly calendar?! Promote various products and services all year long and help your audience stay organized and on track.
  22. Bumper stickers: Let others help promote your business! Provide bumper stickers for your staff and clients alike to help promote your business all around town!
  23. Newsletters: Sent directly to your customers and also available at your locations, newsletters are a great tool to educate and market to your select customers with deals, information and other necessary information about your products and company.
  24. Business cards: What better way to promote and attract customers, while also giving away vital information as how to contact you for the best deals at any time.
  25. Letterhead: Writing sales proposals and letters on company letterhead are a great way to drive home your commitment to your brand and show a professional look to your customers and potential clients.
  26. BONUS! Food: who doesn’t look a good logo’d cookie! Put your logo on a cookie, lollipop, mints and more!

 

Did you know that Cascade Print Media can assist with everything on this list, and more? We are the leading print provider in the Pacific Northwest for over 55 years. We would love to partner with you to make your brand shine!

 

 

Essential Print Items for Any Business

Essential Print Items for Any Business

Are you starting a new business, new product, or want to spice up an existing business? We have some essential print items that will help promote your business at very little cost.

Business Cards: Business Cards are essential in any business meeting. It is small, but mighty! The small piece of paper helps to pass along vital information that allows clients and future customers know how to contact you and your teams. Before anything else, business cards should be your first piece of marketing material

 

Brochures/Catalogs: While you do not need to have a full catalog of capabilities with you at the first meeting, you should have something to leave behind. it is always good to have a concise piece of literature to leave with the client outlining your company’s capabilities and how they can benefit from your company’s abilities.

 

Presentation Folders: To transport contracts and other important documents, presentation folders help keep everything neat and clean. Presentation folders help enhance your brand as well as helps organize all necessary paperwork.

 

Pens/Writing Utensils: help drive home your brand with writing utensils. These can be left behind with clients long after the meeting, helping promote to numerous people. You never know who will end up with your writing utensils, so try to include your company name and contact information.

 

Vehicle Wraps/Magnets: Not only will people see your company vehicle in the parking lot of your clients you are meeting with, but to and from meetings as well! Vehicle wraps and magnets are a great source of advertising, seeing the most impressions than any other form of advertising.

 

Banners/Signage: Need help to promote your company? Large signage and posters help get the word out about your new business or products.

 

Apparel/Uniforms: ensure the company standards are consistent with all team members. Company branded apparel helps further promote your brand, and also ensures that all team members look professional.

 

Promotional Products: Make sure to leave customers and potential clients with a “goody” after your first meeting. It can be as something as small as a magnet or pen, to something larger like portable speakers or coffee mugs,

 

Bonus Item:

Direct Mail Campaigns: Want to let people know you are new to the area? Have a new product line you want to promote? Get the word out with direct mail campaigns! Use your existing list or find a new one based off who you want to promote to.

 

 

Print Marketing vs. Digital Marketing – Twenty Facts That Will Surprise You

Print Marketing vs. Digital Marketing – Twenty Facts That Will Surprise You

You may have heard the cry to reduce paper use. If you are considering a post card campaign or other types of direct mail, rack cards, brochures, or other types print marketing you might wonder whether to switch to “electronic”. The topic is well researched and the facts are crystal clear.

Effectiveness and Engagement of Print Marketing vs Digital Marketing

 

  1. 56% of customers find print marketing to be the most trustworthy type of marketing.
  2. The response rate of printed direct mail marketing is 37% higher than email direct marketing.
  3. More than 92% of 18 – 23 year old’s found printed content easier to read rather than digital.
  4. 80% of households read or browse their print advertising mail.
  5. 62% of consumers who responded to direct mail in the past three months made a purchase.
  6. At least 47% of customers report using ad-blocking technology when browsing online.
  7. The average return on printed direct mail campaigns is 1,255%.
  8. 70% of American’s say mail is more personal than the internet.
  9. Brand recall for direct mail ads was 70% higher among study participants who were exposed to direct mail ads and digital ads.
  10. 80-90% of direct mail is gets opened, while only 20-30% of email gets opened.
  11. 44% of customers visit a brand website after receiving a direct-mail marketing – 10% MORE than those who receive an email.

 

Green Responsibility – Print Marketing vs Digital Marketing

 

  1. Print is Green! Print is environmentally-friendly and one of today’s most sustainable industries. Only 17% of cut forest trees are used by the paper industry.
  2. Most paper is recycled at least seven times before adding in virgin wood fibers.
  3. 91% of consumers agreed that print and paper are sustainable ways to communicate, when responsibly produced, used, and recycled.
  4. Spam email wastes at least 33 billion kilowatt hours annually – equivalent to the greenhouse gas emissions of 3.1 million cars using 2 billion gallons of gas.
  5. The average person wastes 2.4 times more electricity on powering a single computer than the energy used to produce the paper they use in a year.
  6. Lately some cite the “environmental stress” of sending paper documents. However, paper comes from a sustainably grown renewable resource. The demand for paper creates the economic incentive that drives continual regeneration of forests and the delivery of carbon sequestration benefits.
  7. A 2016 study found that 85% of respondents believe that companies who make negative green claims about paper are simply seeking to reduce their expenses.
  8. Roughly two-thirds of the energy used by North American pulp and paper mills is self-generated. The paper industry uses more renewable energy than any other industrial sector.
  9. The global print and paper industry accounts for only 1% of the global carbon dioxide emissions.

 

The facts are clear when it comes to using printed marketing pieces versus electronic marketing – printed marketing pieces are more effective and “green” than email and online marketing.

 

Contact us today to talk with a print marketing specialist to create a plan to help your organization to reach your goals.

 

Sources: printisbig.com, American forest & paper association, small business trends, choose print, two sides

Tacoma’s Eco-Friendly Printer: High Standards to Protect our Environment

Tacoma’s Eco-Friendly Printer: High Standards to Protect our Environment

At Cascade Print Media, we love the environment! That’s why we run an eco-friendly print shop and have high standards when it comes to protecting the environment. We product eco-friendly print products that are both beautiful and help you protect the environment.

  • Safe Inks. All inks are eco-friendly, vegetable or soy-based inks. Excess ink is recycled.
  • Certified Sustainable Paper. Your paper and cardboard products are printed on SFI or FSI certified paper. The Sustainable Forest Initiative (SFI) and the Forest Stewardship Council (FSC) are independent non-profits that certify sustainably harvested forests.
  • Paper is a renewable resource. The North American paper industry plants 1.7 million more trees per day than it cuts.
  • Reusable Press rags.  Press rags are cleaned and reused over and over. When they reach the end of their useful life, we recycle them.
  • Recycled Packing Materials.  The packing material for your project is made from 100% recycled paper. We reuse most and recycle the rest.
  • Reduced/Limited Packaging Material is used to get your job to you safe and sound with as little potentially wasted material as possible.
  • Pallets are reused over and over by us and our distributors.
  • Scrap Paper Waste Reduction. Each job is designed to create as little waste as possible. All paper waste is recycled for new paper production.
  • Press plates all recycled after each use, every time.
  • Efficient delivery routes.  All delivery routes are pre-planned to reduce gas emissions and reduce our carbon footprint
  • Continual improvement. We regularly review our processes for new ways of reducing waste, recycling, supply sourcing, and ink usage to minimize our footprint.
  • Community/charity service. We donate printing services to auctions, charities, schools, hospitals, religious organizations and many more organizations to support our local communities.

Printed materials are effective and a vital part of serving and communicating with customers.

  • Business Cards
  • Brochures and Flyers
  • Forms
  • Labels and Stickers
  • Magazines and Newsletters
  • Manuals
  • Menus
  • Packaging
  • Sales Materials
  • and more

Now, you can rest easy knowing that your printed materials are eco-friendly.

Contact us today to about your next project – to ensure it is both beautiful and environmentally friendly.

 

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